July 30, 2024
Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Takemasu Sadanobu; hereafter “Lawson”) will be selling a total of 11 products (*), including products using ingredients from each prefecture in Shikoku, under the name “Shikoku Food Tour” at Lawson stores in the Chugoku/Shikoku area (approximately 1,540 stores: as of the end of 2024/6, excluding some areas in Shimonoseki City, Yamaguchi Prefecture).
(*) The “sea bream bento using red sea bream from Ehime Prefecture” is sold at approximately 900 stores that have introduced Machikado Kitchen in the Chugoku/Shikoku area excluding Kochi Prefecture.
[Product Overview]
Prefecture name |
| Product name | Price including tax |
Tokushima-ken | Chilled noodles | “Chilled Tokushima Ramen Supervised by Wang Woken” | 646 yen |
Onigiri | “Pork belly mayonnaise rice balls supervised by Wang Wangxuan” | 297 yen | |
sandwiches | “Potato Whip Sandwich (using Kintoki)” | 354 yen | |
bakery | “Oiman bread (Naruto Kintoki potatoes from Tokushima prefecture)” | 149 yen | |
Kagawa Prefecture | Onigiri | “Nikusou Onigiri” | 160 yen |
desserts | “Chiffon cake (strawberry jam from Kagawa prefecture)” | 248 yen | |
Ehime Prefecture | Onigiri | “Ehime red sea bream sea bream rice and Awaodori chicken rice set” | 408 yen |
Machikado Kitchen | “Sea bream bento using red sea bream from Ehime prefecture” | 642 yen | |
Kochi Prefecture | Bento | “Chicken nanban bento with aurora sauce” | 599 yen |
bakery | “Boshi bread (custard cream with sunflower milk)” | 149 yen | |
desserts | “Mochi texture roll (Yuzu & rare cheese cream from Kochi Prefecture)” | 397 yen |
category |  |  |  |
[Image images of some products] From left: | “Chilled Tokushima Ramen Supervised by Ohoken”, “Chiffon Cake (Strawberry Jam from Kagawa Prefecture)”, “Ehime Red Sea Bream Sea Bream Rice and Awaodori Chicken Rice Set”, “Chicken Nanban Bento with Aurora Sauce” |
Lawson has concluded comprehensive agreements with each prefecture in Shikoku, and has developed and sold products using ingredients produced in each prefecture and products that reproduce local local menus. This time, we will be selling 11 products named after each prefecture as a “Shikoku Food Tour” because we want people to enjoy “local deliciousness” at Lawson nearby.
Lawson will continue to deliver regional deliciousness to customers and contribute to regional revitalization by selling products and local menus using local ingredients from Shikoku.
[Product Details]
It went on sale on 8/6 (Tuesday) and went on sale at Lawson stores (approx. 1,540 stores) in the Chugoku/Shikoku area.
(*) The “sea bream bento using red sea bream from Ehime Prefecture” is sold at approximately 900 stores that have introduced Machikado Kitchen in the Chugoku/Shikoku area excluding Kochi Prefecture.
Prefecture name | image image | Product Overview |
Tokushima-ken |  | “Ohwoken Supervised Cold Tokushima Ramen”: 646 yen including tax This is a chilled ramen that was supervised by the famous Tokushima ramen shop “Wangwanken (Wanwanken).” It is a rich soup typical of Tokushima ramen, and the ingredients are topped with sweet and spicy pork belly, boiled eggs, bean sprouts, bamboo shoots, and green onions. |
 | “Wang Wangxuan Supervised Pork Belly Mayo Onigiri”: 297 yen including tax These are rice balls supervised by the famous Tokushima ramen shop “Wangwanken (Wanwanken).” Pork ribs seasoned sweet and spicy with mayonnaise, soy sauce, sugar, chili oil, etc. are added to the soy sauce-flavored rice with broth. | |
 | “Potato Whip Sandwich (using Kintoki)” It is a sweet sandwich made by combining Naruto Kintoki paste from Tokushima prefecture and whipped cream. | |
 | “Oiman bread (Naruto Kintoki potatoes from Tokushima prefecture)” The moist dough is wrapped with red bean paste from Tokushima prefecture and topped with black sesame seeds. | |
Kagawa Prefecture |  | Nikumoso Onigiri: 160 yen including tax It is a rice ball inspired by the local dish “Nikumoso” from Toyonaka-cho, Mitoyo City, Kagawa Prefecture. Cut beef and chopped vegetables were sweetly seasoned with Shodoshima soy sauce and sugar, then mixed in with edamame. |
 | Chiffon cake (strawberry jam from Kagawa prefecture): 248 yen including tax A moist and fluffy chiffon cake topped with whipped cream mixed with strawberry jam from Kagawa prefecture and strawberry jam from Kagawa prefecture. | |
Ehime Prefecture |  | “Ehime red sea bream sea bream rice and Awaodori chicken rice set” This is a rice ball set made with red sea bream from Ehime prefecture and chicken rice from Awaodori. Chikuwa Isobeten, dashimaki egg, lotus root kinpira, and plum shiso daikon are side dishes. |
 | “Sea bream bento using red sea bream from Ehime Prefecture”: 642 yen including tax *Sold at approximately 900 stores that have introduced Machikado Kitchen in the Chugoku/Shikoku area excluding Kochi Prefecture This is a sea bream bento made with red sea bream from Ehime prefecture. I mixed the sauce with red snapper broth into the rice and topped it with the plump red sea bream loaf meat. I cook in the kitchen inside the store. | |
Kochi Prefecture |  | Chicken Nanban Bento with Aurora Sauce: 599 yen including tax Chicken nanban made with aurora sauce from Kochi Prefecture's popular menu. As for the aurora sauce, I made it with tomato ketchup, mayonnaise, tonkatsu sauce, condensed milk, and salted lemon sauce. |
 | “Boshi bread (custard cream with sunflower milk)” : 149 yen including tax This is a local bread inspired by the shape of a hat. Sunflower milk is used for the sandwiched custard cream. | |
 | “Mochi texture roll (Yuzu & rare cheese cream from Kochi Prefecture)” The yuzu-flavored dough is wrapped with rare cheese cream and jelly containing yuzu juice from Kochi prefecture. You can enjoy the refreshing acidity. |
