Amazon Challenges Netflix With Cheaper Ad Slots, Boosts Prime Video Ads: Report
Amazon Challenges Netflix With Cheaper Ad Slots, Boosts Prime Video Ads: Report
Amazon.Com Inc's (NASDAQ:AMZN) Prime Video is undercutting rival Netflix Inc (NASDAQ:NFLX) on advertising pricing as it battles for marketers' attention.
亚马逊公司（NASDAQ:AMZN）的Prime Video正在以低廉的广告价格与竞争对手奈飞（NASDAQ:NFLX）竞争营销人员的关注。
Amazon introduced advertising to its Prime Video platform five months ago and is going through its first "up front," when television companies present their plans to advertisers to attract money for the next year, the Financial Times reports.
根据英国《金融时报》的报道，亚马逊在五个月前将广告引入了Prime Video平台，并正在进行首次“up front”，即电视公司向广告商介绍他们的计划，以吸引来年的资金。
Many rival platforms, including Netflix, Max, Paramount+, and Walt Disney Co (NYSE:DIS) Disney+, have introduced ad-supported tiers at lower prices than their ad-free subscriptions.
包括奈飞、Max、Paramount+和迪士尼公司（NYSE:DIS）Disney+在内的许多竞争对手平台已推出低于无广告订阅价格的支持广告的层级。
Also Read: Disney Develops Tech to Rival Netflix and Boost Streaming Profits: Report
还阅读：迪士尼开发技术以与Netflix竞争并提高流媒体利润。
Analysts expect Apple Inc (NASDAQ:AAPL) to bring ads to its TV+ service soon.
分析师预计，苹果公司（NASDAQ:AAPL）很快将在其TV+服务上投放广告。
Advertisers purchase "bundles" in various formats, making direct comparisons difficult. However, multiple executives and advertising leaders told the FT that Amazon is pricing its ad slots more cheaply than Netflix but higher than others like Disney.
广告商以各种格式购买“套餐”，使直接比较变得困难。但是，《金融时报》援引多位高管和广告领袖的话称，亚马逊定价其广告时比奈飞更加便宜，但比迪士尼等其他公司更贵。
The entry of Amazon has forced competitors to lower their prices, the FT cited advertising sources.
亚马逊的进入迫使竞争对手降低价格，据《金融时报》引述广告人士称。
The e-commerce giant automatically converted over 200 million global subscribers to the ad tier unless they opted to pay more for the premium ad-free service.
除非他们选择为高端的无广告服务付费，否则这家电商巨头会自动将超过2千万个全球订阅用户转换为广告层级。
Citi estimated in January that Prime Video adverts could generate over $5 billion in "high-margin advertising revenue" as it expands.
花旗在1月份估计，Prime Video广告可能会产生超过50亿美元的“高毛利广告收入”，因为它正在扩大规模。
In the second quarter of 2024, Amazon Prime Video and Netflix led the U.S. subscription video-on-demand (SVOD) market, each holding a 22% share, as per Statista.
根据Statista的数据，在2024年第二季度，亚马逊Prime Video和奈飞在美国订阅视频点播（SVOD）市场中占有22%的份额。
A recent report indicated that Apple is refining its strategy in Hollywood after spending over $20 billion on original TV shows and movies that have yet to attract large audiences.
最近的一份报告表明，苹果在花费超过200亿美元购买尚未吸引到大量观众的原创电视节目和电影之后，正在完善其好莱坞策略。
Apple's streaming service captures only 0.2% of TV viewing in the U.S. This is significantly lower than competitors like Netflix, which sees more monthly views than Apple does in a day.
在美国，苹果的流媒体服务仅占电视收视量的0.2%，明显低于Netflix的竞争对手，后者的月平均观看量比苹果在一天内多。
Apple plans to make its streaming business more sustainable by paying less upfront for shows and canceling underperforming series faster.
苹果计划通过减少节目的前期成本并更快地取消表现低下的系列节目来使其流媒体业务更具可持续性。
Price Action: AMZN shares are trading higher by 0.45% at $184.03 at the last check on Tuesday.
价格行动:周二最后一次核查时，AMZN股价上涨0.45%，至184.03美元。
Also Read:
还阅读：
- Amazon's Twitch Sees Growth Slowdown, Profitability Issues
- 亚马逊的Twitch增长放缓，盈利问题
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明：本内容部分使用人工智能工具生成，并经Benzinga编辑审核发布。
Photo via Shutterstock
图片来自shutterstock。