August 1, 2024
To coincide with the period when milk is not used in school lunches during summer vacation, Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Sadanobu Takemasu; hereinafter referred to as Lawson) will release five bakery, dessert, and soup items using Hokkaido-produced milk, under the name "Summer Milk Fair," to support the expansion of domestic milk consumption from August 6th (Tuesday) at Lawson stores in Hokkaido (704 stores / as of the end of June 2024). Sales volume of the company's overall sales volume of 18,000 kiloliters, +28.10% year-on-year, significant growth. Product structure, 10-30 billion yuan products operating income of 401/1288/60 million yuan respectively.
* | This is an agreement concluded to build a cooperative system for "city development with the power of citizens" while making the most of the strengths of both the company and the city of Sapporo. Lawson has concluded a "Sapporo Machizukuri Partner Agreement" with Sapporo City in March 2010 and is aiming to create a town planning with consideration for the local community. |
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From left to right on the top row: | "Double Choux Cream Milk Cream & Condensed Milk Whip" (tax included 157 yen) "Fluffy Souffle Sand" (tax included 149 yen), "Danish Roll" (tax included 149 yen) "Milk Bread" (tax included 149 yen), "Cold Corn Soup" (tax included 324 yen) | Image of the commodity package (for reference) |
Lawson was born from "Lawson's Milk Shop" operated by J.J. Lawson in Ohio, USA in 1939. As the origin of Lawson, which originated from a milk shop, we have expanded the consumption of domestic milk and supported dairy farmers by offering half-price sales of "Hot Milk" during the New Year's holiday season and distributing discount coupons for Machi Cafe "Cafe Latte".
Lawson will continue to promote efforts to solve social issues in the future.
Image | "Omi beef sukiyaki onigiri" (tax included 268 yen) |
![]() | "Double Choux Cream Milk Cream & Condensed Milk Whip" (tax included 157 yen) (tax included 157 yen)
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![]() | "Fluffy Souffle Sand" (tax included 149 yen)
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![]() | "Danish Roll" (tax included 149 yen)
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![]() | "Milk Bread" (tax included 149 yen)
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![]() | Cold corn soup (including tax ¥324)
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