In July, the price war trend of car companies has slowed down.

Since this year, the continuous price war has damaged the profitability of companies, and many car companies such as BMW, Mercedes-Benz, and Audi have withdrawn. Some car companies have begun to adopt quantity control strategies to achieve stable prices and reduce inventory targets.

At the same time, innovation has become the focus of the industry, with the development of the Internet of Things and autonomous driving.

Today, domestic car companies have announced their sales data for July.

In particular, LI AUTO INC delivered 51,000 new vehicles in July, a record-high monthly delivery volume, an increase of 49.4% year-on-year.

From January to July, a total of 239,981 vehicles were delivered. As of July 31, 2024, LI AUTO INC has delivered a total of 873,345 vehicles, ranking first among new Chinese energy brands.

CHONGQING SOKON INDUSTRY GROUP STOCK's new energy vehicle production in July was 43,868, a year-on-year increase of 435.96%. Sales in July were 42,176, up 508.25% year-on-year.

GREAT WALL MOTOR's global sales volume in July was 35,238, ranking among the top three in mainstream pure electric brands.

GEELY AUTO sold 150,782 vehicles in July, including 30,858 pure electric vehicles, 28,193 plug-in hybrid vehicles, and 1.11 million cumulative vehicle sales.

GREAT WALL MOTOR sold 91,285 vehicles in July, a year-on-year decrease of 16.32%. Among them, sales of new energy vehicles were 24,145, with a cumulative sales volume of 156,519 from January to July.

In July, NIO INC delivered 20,498 vehicles, a decrease of 3.4% compared to the previous month. From January to July, NIO delivered 107,924 vehicles, a year-on-year increase of 43.9%. As of July 31, 2024, the cumulative delivery volume reached 557,518 vehicles.

In July, JIKUAI delivered 15,655 vehicles, a year-on-year increase of 30%. It delivered a total of 103,525 vehicles from January to July, a year-on-year increase of 89%.

The all-new JIKUAI 009 exceeded 6,000 units in 10 days after its launch, and the JIKUAI brand has delivered more than 0.3 million vehicles.

In July, Xpeng delivered 11,145 new cars, a year-on-year increase of 1% and a month-on-month increase of 4%.

From January to July, Xpeng delivered a total of 63,173 new cars, an increase of 20% year-on-year.

In July, NIOBILE delivered a total of 11,015 vehicles, an increase of 7.9% month-on-month.

In addition, the NIOBILE X and NIOBILE S off-road vehicles were launched overseas, and orders in Thailand exceeded 1,000 units within 72 hours. It is understood that the new NIOBILE X and NIOBILE S hunting vehicles will be launched in August.

In July, more than 10,000 units were delivered of Mi Car SU7. It is expected that the delivery volume will continue to exceed 10,000 units in August, and the goal of delivering 0.1 million units annually is expected to be achieved ahead of schedule in November.

In July, the production of LANTECH cars reached 6015 units, a year-on-year increase of 76%. From January to July, the cumulative sales volume was 36,391 units, a year-on-year increase of 97%.

This week, the CPC Central Committee proposed to strengthen industry self-discipline and prevent "destructive competition." It is necessary to strengthen the market mechanism of survival of the fittest and unblock the channels for the elimination of backward and inefficient production capacity.

For the autos industry, the sustained loss-making price war will not last long. After the fierce price war in the previous period, auto companies also need to consider how to balance the relationship between price and sales volume to bring more profits to the enterprise.

Cui Dongshu, from the Automotive Association, believes that the industry should strengthen self-discipline and prevent malignant competition. Strengthen the market's survival of the fittest mechanism and open up channels for obsolete and inefficient production capacity to exit. The government's policy of offering incentives for new car purchases in exchange for old cars has a good stimulating effect on the auto market. If the policy of using car purchases to offset personal income tax is implemented in the future, it should have even better effects.