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Rakuten Group Corporation (hereinafter referred to as "Rakuten") has established the "Regional Empowerment Award" (hereinafter referred to as the "Award") for regional revitalization projects and today announced the winning municipalities for 2024 in three categories: commerce (e-commerce), tourism, and furusato tax.

This award focuses on the "related population" (note 1), which is an important approach from the perspectives of regional revitalization and creating regional fans, and aims to commend municipalities to further create and expand related populations throughout Japan. Based on Rakuten's marketing data (note 2), this award calculated, as a relative index, how much a resident is connected to people outside the area in each of the 47 prefectures and commends municipalities with high indices in the three categories of commerce (e-commerce), tourism, and furusato tax. As a result, Fukui prefecture won the GOLD award in the commerce (e-commerce) category, Okinawa prefecture won in the tourism category, and Saga prefecture won in the furusato tax category. Other award-winning municipalities in each category are as follows.
Commerce (e-commerce): Fukui prefecture (GOLD), Wakayama prefecture (SILVER), Nara prefecture (BRONZE) Tourism: Okinawa prefecture (GOLD), Yamanashi prefecture (SILVER), Ishikawa prefecture (BRONZE) Furusato tax: Saga prefecture (GOLD)
Rakuten will continue to work with municipalities and businesses across Japan to tackle regional challenges and revitalize regional economies.
(Note 1) A collective term for people who are involved with regions and their people in diverse ways. (Note 2) Data statistically processed from Rakuten Group's service usage history, etc., in which individuals and business partners are not identified.
■Overview of "Regional Empowerment Award 2024" Summary: Based on Rakuten's marketing data, it calculates as a relative index how much each resident is connected to people outside the area, then commends municipalities with high indices in the three categories of commerce (e-commerce), tourism, and furusato tax. Winning municipalities:

Summary: Based on Rakuten's marketing data, it calculates as a relative index how much each resident is connected to people outside the area, then commends municipalities with high indices in the three categories of commerce (e-commerce), tourism, and furusato tax.
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Winning municipalities:
Commerce (e-commerce) category
GOLD award: Fukui prefecture
SILVER award: Wakayama prefecture
BRONZE award: Nara prefecture
Tourism category
GOLD award: Okinawa prefecture
SILVER award: Yamanashi prefecture
BRONZE award: Ishikawa prefecture
Furusato tax category
GOLD award: Saga prefecture
Silver award: Miyazaki Prefecture
Bronze award: Yamagata Prefecture

Under the corporate philosophy of "empowering people and society through innovation", Rakuten aims to contribute to the development of regional economy and society through its regional creation project. We are working on addressing regional challenges through activities such as concluding comprehensive agreements with more than 50 municipalities, creating relationships through the use of data, and promoting regional DX.

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