Apple Vision Pro Sparks Enterprise Interest: Tim Cook Says Companies Can 'Pursue Their Best Ideas Like Never Before'
Apple Vision Pro Sparks Enterprise Interest: Tim Cook Says Companies Can 'Pursue Their Best Ideas Like Never Before'
Apple Inc.'s (NASDAQ:AAPL) latest foray into spatial computing, the Vision Pro, is showing early signs of success in the enterprise market, CEO Tim Cook underscored during the company's earnings call.
在公司的業績會上，蘋果公司（納斯達克:AAPL）最新的空間計算領域產品Vision Pro正在企業市場中取得初步成功，CEO tim 強調了這一點。
What Happened: "We've seen great interest for Vision Pro in the enterprise, where it can empower companies large and small to pursue their best ideas like never before," Cook stated, highlighting the device's potential beyond consumer applications.
庫克表示：“在企業市場上，我們看到了對Vision Pro的極大興趣。無論公司大小，這款設備都能使它們追求前所未有的最佳創意。”他強調了該設備在消費應用之外的潛力。
Cook mentioned that organizations like Boston Children's Hospital and passenger airline Lufthansa use Vision Pro to create innovative spatial computing experiences for workforce training. This early adoption indicates the device's potential to revolutionize professional development across various industries.
庫克提到，波士頓兒童醫院和航空公司漢莎航空等組織使用Vision Pro創造創新的空間計算體驗，以進行員工培訓。這種早期採用顯示了該設備在各個行業中革新職業發展的潛力。
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He also highlighted the growing app ecosystem around Vision Pro, with over 2,500 native spatial apps and 1.5 million compatible apps for Vision OS. This robust ecosystem could be a key driver for enterprise adoption, allowing businesses to customize the device to their needs, he said.
他還強調了圍繞Vision Pro的不斷增長的應用生態系統，有超過2500個本地空間應用程序和150萬個兼容Vision OS的應用程序。他表示，這種強大的生態系統可以成爲企業採用的關鍵驅動器，使企業可以根據自己的需求定製設備。
Apple's Vision Pro is gaining traction in the enterprise market at a time when the company is also advancing its artificial intelligence initiatives.
蘋果的Vision Pro在企業市場上正在獲得越來越多的關注，而這正是該公司在推動其人工智能計劃的同時所發生的。
Why It Matters: The success of Apple's Vision Pro in the enterprise market is a significant development for the company. This comes on the heels of Apple CFO Luca Maestri announcing that the company returned over $32 billion to shareholders in the third quarter, including $3.9 billion in dividends and $26 billion through stock repurchases.
爲什麼重要：蘋果的Vision Pro在企業市場的成功是該公司的一個重要發展。這發生在蘋果首席財務官盧卡·馬埃斯特里宣佈，公司在第三季度向股東返還了超過320億美元，其中包括39億美元的股息和260億美元的股票回購。
Despite a 6.5% yearly decline in sales in Greater China, CEO Tim Cook remains optimistic about long-term prospects in the region. He highlighted that the sales decrease was less than 3% on a constant currency basis and pointed to positive indicators like a record iPhone install base.
儘管大中華地域板塊銷售額同比下降6.5％，但CEO Tim Cook仍對該地區的長期前景抱有樂觀態度。他強調，銷售下降率在恒定貨幣的基礎上不到3％，並指出了一些積極的因子，例如創紀錄的iPhone安裝基數。
Analysts have also been positive about Apple's third-quarter performance, with Wedbush analyst Daniel Ives calling it a "gold-medal performance." He noted that revenue exceeded expectations and iPhone sales were strong.
分析師們也對蘋果第三季度的表現持積極態度，Wedbush分析師丹尼爾·艾維斯稱讚它是一個“金牌表現”。他指出，公司的營業收入超出了預期，iPhone銷售強勁。
Apple's third-quarter earnings report beat expectations, with revenue growing year-over-year. However, the stock initially saw a slight dip due to concerns over China and Services performance.
蘋果的第三季度業績超出了預期，營業收入同比增長。然而，由於對於中國和服務業表現的擔憂，股票最初出現了輕微下跌。
Price Action: Apple's stock closed at $218.36 on Thursday, down 1.68% for the day. In after-hours trading, the stock increased by 0.57%. Year to date, Apple's stock has risen by 17.63%, according to data from Benzinga Pro.
價格行爲：蘋果的股價在週四收於218.36美元，下跌1.68%。在盤後交易中，股價上漲了0.57%。根據Benzinga Pro的數據，截至目前，蘋果的股價已經上漲了17.63%。
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Photo courtesy: Apple
圖片提供：蘋果
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