Disney Leverages Marvel Avengers Franchise for New Cruise Line Experience
Disney Leverages Marvel Avengers Franchise for New Cruise Line Experience
Walt Disney Co (NYSE:DIS) wants to use Marvel's success for its cruise line.
迪士尼公司（NYSE:DIS）希望利用漫威的成功来推广其邮轮业务。
Disney Cruise Line is set to unveil its latest ship, the Disney Destiny, which promises an immersive experience for Marvel heroes and villains fans. When the Disney Destiny embarks on its maiden voyage, it will introduce families to new interactive spaces and experiences inspired by the Marvel Universe.
迪士尼邮轮公司即将推出其最新船舶迪士尼命运号（Disney Destiny），为漫威英雄和反派的粉丝带来全新的身临其境的体验。当迪士尼命运号开始其女神航行时，它将向家庭介绍受漫威宇宙启发的新的互动空间和体验。
Also Read: Disney Plans More Layoffs in TV Unit, Focuses on Streaming Investments: Report
此外还有报道称，迪士尼计划在电视部门进行更多裁员，专注于流媒体投资。
The Grand Hall will be the ship's most prominent gathering space, modeled after the visuals of Marvel Studios' "Black Panther" films.
大厅将是这艘船最显著的聚会场所，其外观设计模仿了漫威影业的“黑豹”电影。
This space will serve as a living theater with immersive shows and interactions with Disney and Marvel characters.
这个空间将是一个活生生的剧场，具有身临其境的表演和迪士尼、漫威角色互动的体验。
Themed venues will include a Grand Hall inspired by "Black Panther," an entertainment parlor based on "Doctor Strange," and a luxurious tower suite honoring Iron Man's legacy.
主题场馆将包括受“黑豹”启发的大厅，以“奇异博士”为基础的娱乐游戏场所，以及向“钢铁侠”致敬的豪华塔楼套房。
The ship will feature interactive programming with characters like Black Panther, Spider-Man, and the Avengers.
该船将拥有与黑豹、蜘蛛侠和复仇者等角色互动的互动节目。
The Disney Destiny will begin its inaugural season in November 2025 with four—and five-night cruises to the Bahamas and Western Caribbean from Port Everglades in Fort Lauderdale, Florida.
迪士尼命运号将于2025年11月开始其首航季，从佛罗里达州劳德代尔堡港前往巴哈马和西加勒比海，提供四晚和五晚的巡航服务。
The Sanctum, a lounge inspired by "Doctor Strange, "will offer a magical array of cocktails, spirits, and coffees. Marvel Superhero Spider-Man will be the signature stern character on a Disney Cruise Line ship.
“奇异博士”灵感的休息室-圣所（The Sanctum）将提供神奇的鸡尾酒、烈酒和咖啡。漫威超级英雄蜘蛛侠将是迪士尼邮轮船上的标志性组成部分。
Inspired by Iron Man, the Destiny Tower Suite will feature sleek, industrial designs balanced with luxurious finishes.
受钢铁侠启发的命运塔楼套房将拥有时尚的工业设计和奢华的装修。
Disney has reported substantial returns on investment from its acquisitions of Lucasfilm and Marvel Studios.
迪士尼从卢卡斯影业和漫威电影工作室的收购中获得了丰厚的回报。
The company acquired Lucasfilm for $4 billion in 2012, gaining ownership of the Star Wars and Indiana Jones franchises. Disney states that Lucasfilm has since generated nearly $12 billion in value, as per the Hollywood Reporter in March 2024.
该公司以40亿美元的价格于2012年收购了卢卡斯影业，获得了《星球大战》和《印第安纳琼斯》系列的所有权。据好莱坞报道者在2024年3月的报道，卢卡斯影业至此已产生近120亿美元的价值。
Disney purchased Marvel for $4 billion in 2009. The four Avengers films rank among the top 15 highest-grossing movies ever. According to the Hollywood Reporter, Marvel has added approximately $13.2 billion in value to the company.
迪士尼于2009年以40亿美元的价格购买了漫威。四部复仇者联盟电影在有史以来最高票房的15部电影中排名第一。根据好莱坞报道者的报道，漫威已为该公司增加了约132亿美元的价值。
In May, Disney reported revenue growth of 1% year-on-year to $22.08 billion, marginally missing the consensus of $22.11 billion. Revenue from US parks and experiences increased 7% year over year to $5.96 billion.
今年5月，迪士尼的营业收入同比增长1%，达到220.8亿美元，略低于市场预期的221.1亿美元。美国游乐园和度假区的收入同比增长7%，达到59.6亿美元。
Price Actions: DIS shares are trading lower by 0.90% at $92.21 premarket at the last check Friday.
截至上周五，DIS股票预盘交易下跌0.90%，报92.21美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明：本内容部分使用人工智能工具生成，并经Benzinga编辑审核发布。
Photo via Disney
附图：迪士尼