On the afternoon of August 4th, at the New Species Explosion Wu Sheng Business Method 2024 event, Wu Sheng, founder of the Scene Experiment Laboratory, talked about e-commerce platforms such as PDD Holdings, Douyin, and Taobao no longer using price wars as a benchmark. He said that some have chosen GMV as their main focus, some have chosen users, and some have chosen average order value. However, no matter what, we all realize that the essence of the price war is to make us rethink the stratification and retention of users.
Wu Sheng believes that this means that today, we need to operate in a more refined manner. Our most important assets are our users and virtual assets. How can we achieve success through rough price wars?
