Berjaya Food International, the international arm of Berjaya Food Berhad has been granted rights to bring the Starbucks stores into the Nordic markets of Iceland, Denmark, and Finland.
This iwill be the first time a Malaysian public-listed F&B company making an entry into the Nordic coffee scene. Berjaya said its vision is to blend Starbucks iconic standards of quality, innovation, and hospitality with its own brand of culinary and operational excellence, promising the renowned unparalleled Starbucks Experience to Nordic coffee enthusiasts.
"We are thrilled to announce our new venture of opening Starbucks Coffee stores in the Nordic region," said Dato' Sydney Quays, CEO of Berjaya Food Berhad. "We are excited to bring our expertise and passion for excellence to the vibrant Nordic coffee culture, introducing warm Malaysian hospitality and promising the exceptional Starbucks 'third place' experience cherished worldwide."
"We're pleased to expand our presence in the Nordic markets alongside our trusted and long-term business partner, Berjaya Food Berhad, and contribute to the vibrant local coffee community in the region, said Duncan Moir, president of Starbucks Europe, Middle East and Africa.
In Denmark, BFI's expansion to the market will build on the rich coffee culture and store footprint established by Salling Group.
"We are pleased to welcome Berjaya Food Berhad as our new licensed retail operator partner and look forward to a strong collaboration that will strengthen our position in the Danish market even further," Marianne Bedsted, CEO Salling & Franchise, Salling Group.
"This partnership will expand our footprint and grow the Starbucks brand in Denmark. With our current strong momentum and Starbucks status as the most preferred coffee shop among Danes, we see significant potential for opening additional locations
and attracting even more new customers."