天风证券指出，上半年Miu Miu零售销售额表现优异，同比增长92.7%，在各地区及产品类别均取得强劲增长。MiuMiu通过广受赞誉的时装秀及引人入胜的活动，社群热情持续高涨，品牌继续大放异彩。该品牌所有类别均获得极为正面的商业反响，并通过全新的皮具用品宣传活动等极具影响力的传播举措，提升品牌的吸引力。Miu Miu Upcycled等特别项目及成功的合作，为品牌带来持续关注。Prada (01913) rose more than 6% in the afternoon. As of press time, it rose 4.74% to HKD 57.4, with a turnover of HKD 32.7296 million.
According to the WiseNews App, Prada (01913) rose more than 6% in the afternoon. As of press time, it rose 4.74% to HKD 57.4, with a turnover of HKD 32.7296 million.
On the news front, Prada recently released its first-half results, with net income of 2.549 billion euros, calculated at a fixed exchange rate, a year-on-year increase of 17.4%, higher than the market's expected 2.48 billion euros; net profit increased by 26% year-on-year to 0.383 billion euros. The group's sales grew by 13.9% year-on-year to 2.49 billion euros, accounting for 97.6% of the group's revenue; retail sales grew by 18.2% year-on-year to 2.26 billion euros, accounting for 88.8% of the group's total revenue, of which Prada brand and Miu Miu brand retail sales increased by 5.5% and 92.7%, respectively.
Tianfeng Securities pointed out that in the first half of the year, Miu Miu's retail sales performed exceptionally well, with a year-on-year increase of 92.7% and strong growth in all regions and product categories. MiuMiu continues to shine through well-received fashion shows and captivating activities, and community enthusiasm remains high. All categories of the brand have received extremely positive commercial feedback, and the brand's appeal has been enhanced through highly influential promotional activities such as the new leather goods promotion campaign. Special projects such as Miu Miu Upcycled and successful collaborations have brought sustained attention to the brand.
