Disney Shares Rise on Report Of Streaming Price Increase
Disney Shares Rise on Report Of Streaming Price Increase
Walt Disney Company ($DIS.US$) shares are trading higher on Tuesday after a report suggested that the company is raising streaming prices by up to 25%. The move affects Disney+, Hulu and ESPN+ and includes new programming options for subscribers.
沃爾特·迪斯尼公司（$DIS.US$）週二股價走高，此前有報告顯示該公司正在將流媒體價格提高多達25％。此舉影響了迪士尼+、Hulu和ESPN+，幷包括爲訂閱者提供新的節目選項。
Why It's Moving: According to a report from Bloomberg, Disney announced substantial price increases for its streaming services. Disney+ with ads will now cost $9.99 per month, marking a 25% increase. The ad-free version will rise by 14% to $15.99 per month and the Disney+ and Hulu bundle with ads will increase by 10% to $10.99 per month. These changes will take effect on October 17.
爲什麼要發展：根據彭博社的一份報告，迪士尼宣佈大幅提高其流媒體服務的價格。現在，帶有廣告的迪士尼+每月費用爲9.99美元，增長了25％。無廣告版本將上漲14％，達到每月15.99美元，帶有廣告的迪士尼+和Hulu捆綁包將增長10％，達到每月10.99美元。這些變更將於 10 月 17 日生效。
Starting September 4, Disney+ subscribers will also reportedly have access to ABC News Live and a playlist of preschool programming. Later this year, premium subscribers will gain additional channels focused on documentaries, action films and pop culture.
據報道，從9月4日起，迪士尼+的訂閱者還可以訪問ABC新聞直播和學前班節目的播放列表。今年晚些時候，高級訂閱者將獲得更多專注於紀錄片、動作片和流行文化的頻道。
Earnings Announcement: Disney is set to report its third-quarter earnings on Wednesday August 7, before the market opens. Analysts expect earnings per share (EPS) of $1.20 and estimated revenue of $23.110 billion.
業績公告：迪士尼定於8月7日星期三市場開盤前公佈其第三季度業績。分析師預計每股收益（EPS）爲1.20美元，預計收入爲231.10億美元。
What Else: Netflix Inc. ($NFLX.US$) shares also saw a boost, likely influenced by Disney's positive movement due to the streaming price hikes.
還有什麼：Netflix 公司 ($NFLX.US$）股價也有所上漲，這可能是受流媒體價格上漲導致的迪士尼積極走勢的影響。