Always-on FAST channel to stream The Roku Channel's owned and licensed sports content
SAN JOSE, Calif. — August 7, 2024 — Introducing Roku Sports Channel—a new, free ad-supported channel that brings all of Roku's top-tier, premium sports content into a dedicated, one-click, lean-back experience for sports fans, launching on August 12 on America's #1 TV streaming platform*.
Roku Sports Channel will feature a wide breadth of popular sports programming that Roku owns and licenses. Featured content will include live Major League Baseball games with MLB Sunday Leadoff, Emmy-nominated talk show "The Rich Eisen Show," "GMFB: Overtime," live races from Formula E, and sports-themed Roku Originals produced with some of the most popular leagues in professional sports, including "NFL Draft: The Pick Is In," "WWE: Next Gen," and "Fight Inc: Inside the UFC." The channel will also include exclusive partner content, like classic boxing matches from Top Rank, combat sports from Swerve Sports, and high-stakes poker entertainment from PokerGO featuring the game's most popular players.
"A curated always-on channel that leads our viewer through the wide variety of premium sports content available for free on The Roku Channel, Roku Sports Channel is an exciting addition to our expanding sports offering," said Joe Franzetta, Head of Sports, Roku Media. "We continue to see audiences enjoy the familiar, lean-back experience FAST offers, especially with sports. Sports is one of our most popular channel genres on The Roku Channel, which makes us so excited to make it even easier for audiences to jump into Roku's standout programming."
Roku will continue to refresh and expand Roku Sports Channel with new and upcoming exclusive programming, including NBA G-League games and the Roku Original WNBA documentary "Renee Montgomery: A Radical Act." Roku Sports Channel is available on The Roku Channel in the U.S. Streamers can access it through The Roku Channel's Live TV Guide.
The Roku Channel is available to stream for free, no subscription or sign-up required. Viewers can watch it on Roku devices or TVs, TheRokuChannel.com and through the Roku app on iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs, and other Android TV OS devices.
*By hours streamed (Hypothesis Group: Q4 2023)
About The Roku Channel
Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 400 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals.
This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to trends related to TV streaming ; the availability, features, benefits and content of the Roku Sports Channel; and the features, capabilities, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2023, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2024. Copies of reports filed with the SEC are posted on Roku's website and are available from Roku without charge.
Roku U.S. Media Contact
Sophia Economou
seconomou@roku.com