On August 8th, Glonhui reported that the investor relations activity record of easyhome (000785.SZ) showed that by building two interactive centers, the digital home brain and the digital home APP, and a universal smart home system that spans brands, ecosystems, and terminals, easyhome smart home connects various smart terminal devices such as mobile phones, automobiles, and home appliances, providing consumers with a rich and convenient smart home life experience. In the first half of 2024, easyhome smart home opened 11 new stores, completed self-operated authorization approval of Huawei, BYD, Xiaopeng, Great Wall, and Nezha car brands. On June 25, 2024, the company reached a strategic cooperation agreement with Huawei. Based on the national chain store, it will actively land the sales scenes of Huawei phones and smart selected cars and other terminal products, bringing consumers a new concept of smart life integrating people, cars, and homes.
In August 2023, the company's first smart home experience center opened in Tongzhou store in Beijing. As of December 31, 2023, the company's home furnishing stores have 1,357 smart home brands, a business area of 1.357 million square meters, and a sales revenue of over 16.1 billion yuan. In 2024, the company accelerated the transformation and upgrading of home furnishing stores to smart home experience centers, concentrating on planning smart cars, smart homes, and electrical categories on the first floor of the store, and making smart homes a market hot spot and the largest category. easyhome Changsha smart home experience center will officially open on August 24, with a total area of over 40,000 square meters. easyhome Beisihuan smart home experience center is expected to start trial operation in September, covering multiple smart product categories such as smart wearables, smartphones, smart robots, smart home operating systems, and intelligent life service platforms.
The company will create a new traffic entry point for home furnishing stores, achieve what you see is what you get, reshape the value chain, and create a new model of home decoration that shares benefits and risks. Beijing Shilihe assembly experience center opened on March 15, 2024, and is expected to have 9 assembly centers in Beijing by the end of September.
