On the evening of August 8th, at today's 2024 Quick App Developer Conference, the chairman of the Quick App Ecology Branch OPPO, Xiaomi, Vivo, Huawei, Meizu, Nubia, Lenovo, Honor and other members jointly launched the "Quick App joins hands with AI to open a new era of intelligent services" ceremony, marking the official entry of Quick App into the 2.0 new stage of intelligent services. By integrating AI technology, Quick App 2.0 will be able to provide users with more intelligent, convenient, and innovative experiences, and for developers, it will realize a new mode of more accurate service distribution, simpler path conversion, and more efficient multi-device adaptation.
According to the Quick App Ecology Branch, after six years of development, Quick App's ecology has continued to grow, with its current device coverage reaching 1.5 billion, its user scale surpassing 750 million, and a projected commercial scale of 16 billion, a significant increase from last year's overall scale.
This year, Quick App joins hands with AI to upgrade to intelligent services. In terms of capabilities, Quick App 2.0 has improved its ability to understand user intent and transformed the existing service distribution mode; in terms of scenarios, Quick App has broken through the original scene entry and expanded into a brand-new experience; in terms of technology, Quick App supports multi-terminal mode, and services can flow across terminals with the user; while in terms of commercialization, the Quick App ecology has also successfully built a new ecological, new advantages, and new models of Quick App business model, achieving diversified development of the ecology.
Quick App's "ready-to-use" feature is naturally suitable for AI, and AI makes Quick App even smarter. Quick App itself has the atomic service ability of "ready-to-use", and the UI cardification of Quick App 2.0 can also atomize the UI ability. In combination with the intent framework as a link and integration with AI, through a comprehensive empowerment of one link and two capabilities, service directness and intelligent recommendation are achieved, and a system-level intelligent service ecology of Quick App 2.0 is constructed.
Traffic acquisition and commercial cooperation have always been topics of concern for developers and partners. It is reported that Quick App has natural advantages in user acquisition, retention and activation, with over 100 million active return users and over tens of millions of users actively spreading the word, and can efficiently achieve user drainage and conversion. At the same time, Quick App's advertising capabilities are steadily and healthily improving, and vendors also provide a variety of advertising template styles, bringing higher revenue and better user experience to partners.
Cross-platform multi-terminal is the technical architecture advantage of Quick App. Quick App 2.0 will further enhance its cross-device and service flow capabilities, challenge disparate device hardware resources, and different resolutions and aspect ratios, making user interaction more natural, operation more convenient, and service more intelligent; at the same time, multi-terminal mode can assist developers, extending from personal devices to family devices, allowing smart services to reach a wider user base and expand user coverage; and through one-time development, deployment on multiple vendors, multiple terminals and multiple entry points, reducing development costs.
