Amazon Boosts Recruitment Efforts In China, Targets Rivalry With Temu: Report
Amazon Boosts Recruitment Efforts In China, Targets Rivalry With Temu: Report
Amazon has reduced its consumer-focused operations in China. It ended its domestic e-commerce service in 2019 and recently shut down its Kindle e-book service.Amazon.Com Inc (NASDAQ:AMZN) is intensifying its efforts to recruit more sellers in China. It aims to expand its affordable product offerings in the U.S. and other markets to compete with Chinese rivals like PDD Holdings Inc's (NASDAQ:PDD) Temu.
亚马逊公司（纳斯达克股票代码：AMZN）正加强其在中国招募更多卖家的努力。它旨在扩大其在美国和其他市场的经济产品供应，以与中国的竞争对手，例如pdd holdings的temu竞争。
Other Chinese e-commerce rivals included Alibaba Group Holding Limited (NYSE:BABA) and JD.com, Inc (NASDAQ:JD).
其他中国电子商务竞争对手包括亚马逊集团控股有限公司(NYSE: 纽交所:BABA)和京东公司(纳斯达克:JD)。
In late July, Amazon hosted an event for online sellers in Shenzhen, Guangdong province, promising support for their global market entry, Nikkei Asia reports.
据Nikkei Asia报道，今年7月底，亚马逊在广东深圳为在线卖家举办了一个活动，承诺支持他们进入全球市场。
Amazon has reduced its consumer-focused operations in China. It ended its domestic e-commerce service in 2019 and recently shut down its Kindle e-book service.
亚马逊已经减少了其面向消费者的业务在中国的运营。它在2019年结束了其国内电子商务服务，最近关闭了其Kindle电子书服务。
However, Amazon is now re-evaluating China as a source of goods for its global markets and is actively cultivating sellers there.
然而，亚马逊现在正在重新评估中国作为其全球市场的货源，并积极培养在那里的卖家。
In 2024, Amazon opened new offices in Wuhan, Hubei province, and Zhengzhou, Henan province, to support sellers in surrounding areas.
2024年，亚马逊在湖北省武汉市和河南省郑州市开设了新办事处，以支持周边地区的卖家。
Amazon's China vice president told Nikkei Asia that in 2024, the company plans to host dozens of events for thousands of sellers.
亚马逊中国副总裁告诉日经亚洲，该公司计划在2024年举办数十个为数千名卖家举办的活动。
Additionally, Amazon is building a framework to deliver Chinese products to the U.S. at lower prices.
此外，亚马逊正在建立一个框架，以更低的价格将中国产品运送到美国。
Amazon's push to develop sellers in China stems from concerns over its declining presence in the U.S. amidst the rise of low-cost online shopping services like Temu and Shein.
亚马逊推动在中国发展卖家的原因是担忧其在美国的存在正在下降，而低成本在线购物服务如Temu和Shein正在崛起。
Prior reports indicated Amazon's plans to launch a new website section for affordable fashion and lifestyle items, allowing Chinese sellers to ship directly to U.S. consumers.
先前的报道表明亚马逊计划为实惠的时尚和生活用品推出一个新的网站部分，允许中国卖家直接向美国消费者发货。
Alibaba secured the top spot among China's comprehensive e-commerce retailers in 2023, capturing a 46% market share. JD.com followed in second place with a GMV share of 27.2%, as per Statista.
根据Statista的数据，阿里巴巴在2023年成为中国综合电子商务零售商的头号，占46%的市场份额。京东以27.2%的GMV市场份额位居第二。
Price Actions: AMZN stock traded higher by 1.01% at $164.40 premarket at the last check Thursday.
截至上周四最后一次的盘前交易，AMZN股票以164.40美元的价格上涨了1.01%。
