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知名科技记者Gurman:iPhone16系列调整不大,苹果销量将保持稳定

Renowned technology journalist Gurman: The iPhone 16 series will not have major changes, and Apple's sales will remain stable.

Zhitong Finance ·  Aug 12 02:44

Before bigger changes come, the sales of Apple iPhone 16 are expected to remain stable.

According to the renowned technology journalist Mark Gurman, the sales of iPhone 16 from Apple will remain stable until more innovative models are launched next year. Moreover, Gurman has pointed out that a smaller Mac mini is being developed and the photo application of iOS 18 has changed direction. There is still a long way to go for Apple's AI feature, Apple Intelligence, to achieve the effectiveness advertised in the market. $Apple (AAPL.US)$ Please use your Futubull account to access the feature.

Since Apple overhauled the entire iPhone lineup in 2020 (introducing new designs and 5G connectivity), the device has not undergone major changes. This will not change when the iPhone 16 is released later this year.

Although the iPhone 15 Pro introduced a titanium metal case last year, it is basically the same as the 14 series. Although the 14 Pro added Dynamic Island - touted as a new interface - it did not have any major changes compared to the 13 Pro, and the 13 Pro was just a minor adjustment to the 12. This year's iPhone 16 series will follow this pattern. These four new models - possibly named the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max - look similar to the existing versions and will not introduce any major new features.

As usual, the colors will be updated. For the Pro, blue is expected to be replaced, and rose gold, which was popular a few years ago, will also return. And a new chip A18 will be equipped. These four models now all come with 8GB of memory, which is the minimum requirement for running Apple Intelligence.

The big selling point for Apple will be the AI function Apple Intelligence, the company's new AI function suite. All iPhone 16 models will come with Apple Intelligence, but the iPhone 15 Pro version can also use the function. Gurman said: "It's hard to say how attractive this is. As I said last week, I don't think these features alone are a reason for upgrading."

The regular version of the iPhone 16 will add an action button, which was already included in last year's high-end version. However, Apple will introduce a more customizable control center and changeable lock screen options in iOS 18, which may make the action button less important.

Speaking of buttons, there will be a new camera control on the right side of the phone (at least on the new Pro). It operates like a button on a digital camera, allowing you to trigger autofocus with a slight press. You can also slide the button to zoom in or out when taking photos and videos.

Another change may only appear on the Pro models: the screen may be slightly larger. The Pro will increase from 6.1 inches to 6.3 inches, and the Pro Max will increase from 6.7 inches to 6.9 inches.

The combination of the new SE and the ultra-thin model may be enough to bring meaningful growth to the iPhone in 2025. Gurman believes that the Air-style phone will be more popular than the Mini and Plus phones of recent years.

"These are all nice upgrades, but they may not be necessary. Gurman believes that the new model will not bring a gold rush to Apple. Moreover, the company has not provided the latest financial guidance - the company refused to predict the sales growth of this quarter's iPhone. If Apple expects substantial growth, we may get some hints."

However, there will definitely be bigger changes in the iPhone product line next year. Gurman confirmed the existence of the ultra-thin iPhone 17, and wrote that their idea is to create some form of "Air" iPhone, a product that sits between the iPhone 17 and iPhone 17 Pro. He predicts that this new ultra-thin model will be more popular than the iPhone 12/13 mini and iPhone 14/15/16 Plus.

Gurman also expects Apple to try a fourth concept machine next year. The approach this time is a thinner design. Apple's idea is to create an Air-style version of the iPhone, sitting between the iPhone 17 and iPhone 17 Pro. The most appropriate comparison may be the first generation MacBook Air over a decade ago, which sits between the regular MacBook and MacBook Pro.

In addition, he also described some details about other future iPhone models. Gurman revealed that Apple will hope to bring Pro-level performance to smaller models, which the company may not be able to achieve until at least 2027. With a smaller form factor, Apple may also launch an iPhone Ultra model, which is more attractive than the rumored iPhone 17 Slim.

Regardless, these options will take years to develop. In the short term, consumers will see a familiar scene: an iPhone that looks very similar to last year's model.

Gurman also revealed that the iPhone SE 4 not only looks like the iPhone 14, but also has a clearer OLED display throughout the device, and will also support Apple Intelligence, meaning this new machine is expected to be equipped with a high-performance chip, the first upgrade to its low-end phone since 2022.

Apple's big selling point will be the AI function Apple Intelligence, the company's new AI function suite. All iPhone 16 models will come with Apple Intelligence, but the iPhone 15 Pro version can also use the function. Gurman said: "It's hard to say how attractive this is."

Apple may also release a foldable iPhone, but all internal signs indicate that a foldable iPad is equally important. This means that we may soon see a folding tablet computer version.

Gurman also revealed that the iPhone SE 4 not only looks like the iPhone 14, but also has a clearer OLED display throughout the device, and will also support Apple Intelligence, meaning this new machine is expected to be equipped with a high-performance chip, the first upgrade to its low-end phone since 2022.

Intelligent financial information learned that the company has an overall sales volume of 18,000 kiloliters in 2023, a year-on-year increase of +28.10%, with significant growth. In terms of product structure, the operating income of 10-30 billion yuan products is 401/1288/60 million yuan, respectively.

Editor/ping

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