On the 13th, Trenders <6069> announced that they had started the full-scale support of Korean cosmetic brand's expansion into Japan by collaborating with Glowdayz, a subsidiary of Korea's Seoul Special City.
Glowdayz operates the Korean beauty platform "Glowpick" in Korea. They offer marketing support using Glowpick to Korean cosmetic brands and provide consumer insight information based on accumulated data.
Through this collaboration, Glowdayz will utilize their network and brand understanding of Korean cosmetic brands, as well as their SNS marketing know-how, influencer network, and beauty media "MimiTV", in order to efficiently and effectively run the SNS marketing of Korean cosmetic brands in Japan and lead their successful expansion into the country.