Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What's Possible With Freelancers
Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What's Possible With Freelancers
The new advertising campaign will roll out nationally on television and online in August along with Martha Stewart's role as a Fiverr Limited Edition Pro freelancer
新的廣告活動將於8月在全國電視和網絡上推出,同時瑪莎·斯圖爾特將扮演Fiverr限量版Pro自由職業者的角色
NEW YORK, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Fiverr (NYSE: FVRR), the company that is changing how the world works together, today announced an exciting new partnership with Martha Stewart, the globally iconic entrepreneur, author, and television host as a brand ambassador and the new star of its advertising campaign and social media content.
紐約,2024 年 8 月 14 日(環球新聞專線)— Fiverr 紐約證券交易所股票代碼:FVRR)是一家正在改變世界合作方式的公司,今天宣佈與瑪莎·斯圖爾特建立激動人心的新合作伙伴關係。瑪莎·斯圖爾特是全球知名企業家、作家和電視節目主持人,是品牌大使,也是其廣告活動和社交媒體內容的新明星。
The new campaign features Martha Stewart in an ironic new role: an underutilized intern delivering coffee to unknowing colleagues. This humoristic approach highlights the idea that your best talent may be right under your nose, just a click away on Fiverr. Airing nationally in August both online and on television, the campaign will also include additional video spots focused on social media marketing, web development, and AI. The ads showcase not only the business functions Martha delegates to freelancers, allowing her to concentrate on her strengths, but also emphasize the skills experiencing both consistent and significant growth on Fiverr, like AI services which is seeing as much as a 6,000% growth, according to Fiverr's Business Trends Index.
新的競選活動中,瑪莎·斯圖爾特扮演了一個具有諷刺意味的新角色:一個未得到充分利用的實習生爲不知情的同事送咖啡。這種幽默的方法突顯了這樣的觀點,即你的最佳天賦可能就在你的鼻子底下,只需點擊一下Fiverr即可。該活動將於8月在全國範圍內在線和電視上播出,還將包括其他以社交媒體營銷、網絡開發和人工智能爲重點的視頻節目。這些廣告不僅展示了瑪莎委託給自由職業者的業務職能,使她能夠專注於自己的長處,而且還強調了在Fiverr上持續顯著增長的技能,例如人工智能服務,它既看作是 6,000% 的增長,根據Fiverr的商業趨勢指數。
"Martha Stewart is a business mogul and recognized all over the world for her media empire," said Matti Yahav, Chief Marketing Officer at Fiverr. "In today's world of multifaceted businesses and complex projects, we're seeing that many teams, including Martha's, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them."
Fiverr首席營銷官馬蒂·亞哈夫說:「瑪莎·斯圖爾特是一位商業大亨,她的媒體帝國享譽全球。」「在當今充滿多方面業務和複雜項目的世界中,我們看到包括瑪莎在內的許多團隊正在做出明智而有效的選擇,通過利用自由職業者在業務之外尋找新技能。在Fiverr,我們了解業務需求的廣度,並有各種各樣的熟練自由職業者來滿足這些需求。」
"This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don't usually see," said Martha Stewart, entrepreneur and media personality. "My businesses have always used freelancers for projects ranging from my cookbooks to my television programs, and I appreciate Fiverr's freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams."
企業家兼媒體名人瑪莎·斯圖爾特說:「與Fiverr的合作是一次很棒的經歷,它使我能夠分享人們通常看不到的商業頭腦的另一面。」「我的企業一直使用自由職業者來完成從我的食譜到電視節目的各種項目,我很欣賞Fiverr的自由職業者平台,它使像我這樣的企業家更容易擴展團隊的專業知識。」
As part of the partnership, Martha Stewart also served as a brand ambassador for Fiverr's 2024 Summer Product Launch by becoming a Limited Edition Pro freelancer, where she showcases her skills in Fiverr's brand new profession based catalog. In her role as a Limited Edition Pro freelancer, Martha is offering 30-minute business consultations to three Fiverr users along with $1,000 in Fiverr credits to help them grow their business. Applications for a consultation with Martha Stewart took place between July 25th through August 6th, 2024 and the three lucky Fiverr users will receive their business consultations with Martha Stewart at the end of August 2024.
作爲夥伴關係的一部分, 瑪莎斯圖爾 還曾擔任 Fiverr's 的品牌大使 2024 年夏季產品發佈會 通過成爲 限量版專業版自由職業者,她在Fiverr的全新職業目錄中展示了自己的技能。作爲限量版專業版自由職業者,瑪莎爲三名Fiverr用戶提供30分鐘的商業諮詢,並提供1,000美元的Fiverr積分,以幫助他們發展業務。與瑪莎·斯圖爾特的諮詢申請是在2024年7月25日至8月6日之間提出的,三位幸運的Fiverr用戶將在2024年8月底接受與瑪莎·斯圖爾特的業務諮詢。
About Fiverr
Fiverr's mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skill categories, ranging from AI to programming and 3D design, digital marketing to content creation, and from video animation to architecture.
關於 Fiverr
Fiverr 的使命是改變世界的合作方式。我們的存在是爲了普及人才渠道,爲人才提供機會,使任何人都可以發展自己的業務、品牌或夢想。從小型企業到財富500強,在過去的一年中,全球約有400萬名客戶在Fiverr上與自由職業者合作,確保了他們的員工隊伍保持靈活性、適應性和敏捷性。藉助 Fiverr 商業解決方案,大型公司可以找到適合其需求的人才和工具,以幫助他們蓬勃發展和成長。在 Fiverr 上,您可以找到 700 多個技能類別,從人工智能到編程和 3D 設計,從數字營銷到內容創作,從視頻動畫到建築,應有盡有。
Don't get left behind - come be a part of the future of work by visiting fiverr.com, reading our blog, and following us on Instagram, X, and Facebook.
不要被拋在後面——來參觀,成爲未來工作的一部分 fiverr.com,閱讀我們的 博客,然後關注我們 Instagram, X,以及 Facebook。
About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 99 (to date) lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multimedia platforms and products for the home, sold through Martha.com and an extensive retail network, Martha is the "go-to" authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.
關於瑪莎斯圖爾特
瑪莎·斯圖爾特是第一家多渠道生活方式公司瑪莎·斯圖爾特生活全媒體的創始人,她是一位企業家,99本生活書籍的暢銷書作者,艾美獎獲獎電視節目主持人。Martha通過Martha.com和廣泛的零售網絡銷售的多媒體平台和家居產品,每月吸引超過1萬名忠實粉絲,是生活和慶祝最美好生活這一廣泛話題的 「首選」 權威。她和她才華橫溢的員工以多種媒體形式提供有關日常生活各個方面的可信、及時和有用的信息:烹飪、娛樂、園藝、家居裝修、收集、組織、手工製作、健康生活、度假、婚禮和寵物護理。
Press Contacts
Jenny Chang
Siobhan Aalders
press@fiverr.com
新聞聯繫人
張珍妮
Siobhan Aalders
press@fiverr.com
A photo accompanying this announcement is available at
本公告附帶的照片可在以下網址獲得