On August 20, Cloudfortune (02556.HK) announced its mid-term performance for the six months ending June 30, 2024. The company achieved total revenue of RMB 0.739 billion in the first half of the year, a year-on-year increase of 26.7%. With refined operation and ecological cooperation, the company achieved profitability in the first half of the year, with adjusted net income of RMB 47.7 million. According to Frost Sullivan's data and based on 2023 revenue, the company is the largest marketing and sales SaaS solution provider in China. In the second half of the year, the company will continue to pursue the vision of "becoming the best partner for global enterprise digitalization and intelligence", focusing on the dual-drive of SMB and KA customers, as well as AI, central platform, and other strategies, to continuously expand market share, enrich the full-chain SaaS products, iterate the Tforce marketing field model, and consolidate the company's leadership position in the marketing and sales SaaS solution market.
In the first half of 2024, the company continues to deeply cultivate its SaaS business, with SMB as its first business growth curve. Through Tcloud products, it provides full-chain, all-scenario, one-stop solutions to solve the problem of customer acquisition for B2B enterprises in the middle waist. By generating online marketing platforms and content with AI, intelligently matching content publishing channels, collecting business opportunity clues, and promoting marketing customer conversion rate. KA is the second business growth curve, promoting the refined operation of large-scale enterprise existing customer assets through Zhenke products, relying on the intelligent AI brain of marketing central platform, driving marketing automation system, relying on rich reach tools, and conducting "thousands of people, thousands of faces" maintenance for existing customers, increasing B2B and B2C customer unit price and stickiness, and improving customer repurchase rate.
The company's KA business is based on industries, focusing on key industries such as consumer retail, autos, medical and health, finance, and manufacturing. The company takes benchmark customers as an entry point, and combines it with the customer's industry scenario and precipitated standardized modules to quickly expand customers in vertical fields, and actively develop ecological partners for resource complementation.
