Why Are Sirius XM Shares On The Rise Today?
Why Are Sirius XM Shares On The Rise Today?
Sirius XM Holdings Inc. (NASDAQ:SIRI) shares are trading higher Tuesday following the announcement of a multi-year agreement with Alex Cooper, the host and executive producer of the popular podcast "Call Her Daddy.
Sirius XM Holdings Inc.（納斯達克股票代碼：SIRI）週二股價走高，此前他宣佈與熱門播客 「Call Her Daddy」 的主持人兼執行製片人亞歷克斯·庫珀簽訂了爲期多年的協議。
Why It's Moving: The agreement grants Sirius XM exclusive rights to Cooper's flagship podcast, as well as to the Unwell Network's full roster of shows.
爲什麼會動：該協議授予Sirius Xm對庫珀旗艦播客以及Unwell Network全部節目清單的獨家版權。
The deal also involves a broader programming development strategy, with new exclusive content slated to debut in 2025. Sirius XM has also secured global ad sales rights for both audio and video formats of the "Call Her Daddy" podcast, along with the Unwell Network's shows, which include "Hot Mess with Alix Earle," "Pretty Lonesome with Madeline Argy" and more.
該協議還涉及更廣泛的節目開發戰略，新的獨家內容定於2025年首次亮相。Sirius Xm還獲得了 「Call Her Daddy」 播客的音頻和視頻格式的全球廣告銷售權，以及Unwell Network的節目，包括 「Hot Mess with Alix Earle」、「Pretty Lonesome with Madeline Argy」 等。
The addition of these shows to Sirius XM's lineup could enhance its ability to attract both listeners and advertisers.
將這些節目添加到Sirius XM的陣容中可以增強其吸引聽衆和廣告商的能力。
SIRI Price Action: Sirius XM shares are trading at $3.29, up 8.39% according to Benzinga Pro.
SIRI價格走勢：根據Benzinga Pro的數據，Sirius Xm的股價交易價格爲3.29美元，上漲8.39％。
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Photo via Shutterstock.
照片來自 Shutterstock。