Prada's tailor-made services are refreshed from time to time, introducing different materials and details, and creating new silhouettes to recreate classics with fresh ingenuity.
01
Prada launches tailor-made service
Prada Made To Measure tailor-made services create unique and exclusive experiences. Tailor-made clothing continues Prada's classic silhouette and style, highlighting the brand's identity and philosophy. Each garment is tailored to individual sizes and offers a wide range of personalized choices, covering categories such as suits, coats, jackets, pants, formal and casual shirts, leather clothing, and knitwear. The tailor-made service is updated from time to time, introducing different materials and details, and creating new silhouettes to recreate classic works with ingenuity, reflecting Prada's relentless pursuit of sustainable innovation.
Professional Italian craftsmen use traditional techniques to create exquisite tailoring. Choose from a variety of models, including fully lined, half-lined, and unlined jackets, showing a slim or fitted fit, and a short boxy fit inspired by Prada's recent runway shows. Furthermore, coats are designed in a variety of forms, including different structures and styles. Fabrics are selected according to the season, from lightweight summer mohair to luxurious Super 200 wool, cashmere, and alpaca to meet a variety of needs.
Shirts are often carriers of prints and decorative elements, and classic or casual styles are indispensable. Made to Measure is rich in bespoke fabric prints, including a collection of Holiday & Brown prints and Prada's signature motifs. Cotton poplin and twill pieces cleverly present a colour-changing effect. The pajama style features classic hem details and an ingenious design. The dress shirt is available in a variety of collar and cuffs, and can be customized with a letter pattern. The leather clothing customization experience carries Prada's centuries-old expertise. First, complete molding with cotton canvas, and metal accessories for customers to try on to simulate the final dress effect. To achieve this process, Prada specifically procures a range of special materials.
Made to Order knitwear customization services provide a full range of personalized choices using exclusive high-quality yarns. The details add a unique element: customers can choose mother-of-pearl or horn buttons, or metal buttons engraved with the Prada logo; the lining can be printed or jacquard inspired by the interior of Prada luggage.
Prada Made to Measure tailor-made services are offered in the exclusive spaces of more than 40 designated boutiques around the world. Customers can enjoy a one-on-one handmade service through a private appointment.
02
Aquamarine Mysteries Miracle Night Cream debuted
LA MER Aquamarine Mystery, a global high-end luxury skincare brand owned by Estée Lauder, created a “Cellular Deep Sleep Center” in Shanghai to launch a new chapter in nighttime anti-aging technology with the new Sleeping Beauty Black Technology Aquamarine Mystery Night Cream. At the event, special guests Lam Hee-lai, Moon Wing-shan, and Wen Qi appeared as Sleeping Beauty and shared with the guests their nighttime skincare lifestyle and tips for staying in good shape in a busy pace. They play different roles at different stages of life, but the same thing is that when combined with a miracle night cream, they stimulate skin's potential throughout the night and effectively revitalize it.
Entering the “Cellular Deep Sleep Center”, Aquamarine Mysteries truly presents the story of the new miracle night cream: through a shining golden arch, unraveling the rejuvenation brought about by the layered repair of the legendary miracle Broth; adhering to the formula philosophy of Miraculous Active Essence blending multiple rare deep-sea ingredients, the new MRA-3 stimulates the potential of cell regeneration and unleashes endless vitality; Endorsed by authoritative experts from around the world, pioneered the nighttime anti-aging technology “Cellular Deep Sleep Mode” to present the new “Cellular Deep Sleep Mode” Anti-aging cream, 8 times a night.
He Guangwen, vice president of R&D at the Estée Lauder Group, and Professor Yuan Chao, a specially invited dermatologist, also shared his expertise with the guests. Starting from “nocturnal science,” the two experts deeply analyzed the intrinsic relationship between nocturnal skin activity and facial skin aging, and emphasized that nighttime is a critical period for skin repair, and that the absorption and repair function of the skin is also at its best. Therefore, improving sleep quality and using effective nighttime skincare products not only helps accelerate collagen production, but also helps promote ATP synthesis, which is essential for cell renewal, and ultimately significantly improves skin aging and maintains skin health.
The new anti-aging product, Aquamarine Mysteries Miracle Night Cream, uses advanced nighttime healing and anti-aging formula technology, simulates accelerated growth in a deep sleep state, and activates the “deep cell sleep mode” at night - the brand's soul ingredient miraculous active essence activates anti-aging energy by more than 2 times, accelerates 1 billion level of cell regeneration, root repair, and enhances skin self-healing; breakthrough development of a new “anti-aging factor MRA-3” to stimulate cell regeneration potential, +30% cell regeneration, promote mucopolysaccharide and collagen regeneration, and improve multi-dimensional lines Signs of aging, such as looseness, enhance facial contours, and make it fuller Tight. Unique luxurious velvety film texture. Bionic sebum film technology does not require emulsification. One application forms a film from cream to start an overnight effective cream treatment.
03
Descente RE:DESCENTE environmental protection project launched
High-end professional sports brand DESCENTE has always paid attention to the concept of environmental protection and sustainable development, and launched the RE: DESCENTE environmental protection project. This year, the RE:DESCENTE environmental protection project used different processes to create new eco-friendly products for this season, including the RE:DESCENTE BUILD series, which uses leftover fabric from the garment process, and the RE:DESCENTE BIRTH series, which reuses recycled plastic bottle materials. At the same time as the RE:DESCENTE environmental protection project was launched, Descente's environmental journey once again set sail with two short videos, which vividly conveyed the sustainable methods of “waste reuse” and “material recycling”.
In order to achieve recycling, the Descente RE:DESCENTE BUILD series aims to reduce waste generated during garment production as much as possible and turn waste into a completely new product through superb plate making technology. This season's RE:DESCENTE BUILD series made the leftovers from Descente's classic DOD application, TRAINING and DUALIS, into practical storage bags, once again giving new value to surplus materials. The two-shoulder casual backpack is made of the rest of the TRAINING series. It is made of woven water-soluble yarn hole cloth, which is lightweight and breathable; the handbag is made of fine, stable, slightly elastic knitted fabric specially developed for the DUALIS series version.
The RE: DESCENTE BIRTH series aims to promote an environmentally friendly economy by providing clothing made partly from recycled or reused materials. This year, the series is based on the use of unique NO DYE technology to make recycled plastic bottle bodies into polyester fiber yarn through a recycling process of fragmentation, slicing, and spinning, eliminating the traditional dyeing process. While giving clothes plastic bottles green and white primary colors, they also reduce the consumption of water resources and chemical emissions during the traditional dyeing process, and achieve sustainable measures to save water and reduce emissions. This season's collection includes men's and women's woven tops, woven shorts, short-sleeved sweaters, and short-sleeved polos with a ventilated back and underarm design.
04
Kao Kerun Children's Line launches a new product
Kerun, a brand under Huawang (China) designed specifically for dry and sensitive skin, officially announced its entry into the field of children's skincare and accelerated its localization process. Kerun's research revealed that the root cause of children's skin problems is often a lack of ceramides and a weak skin barrier. In order to accurately solve the skin problems faced by Chinese babies, Kerun collaborated with more than 300+ Chinese parents to create a new baby care series specially designed for children. It aims to effectively improve common children's skin problems such as dryness and redness by strengthening the skin barrier.
Furthermore, the Kerun Baby Moisturizing Series is not only developed and produced in mainland China, but also incorporates the results of skin science research from Huawang Laboratories in the past 40 years, especially in-depth research and application of ceramide functional substances, injecting strong scientific strength into the product.
The line includes three products: moisturizer, body softener, and wash bubble. Among them, Kerun Baby Moisturizer uses ceramide functional substances as the core, combined with the soothing ingredient allantoin and plant-derived squalane to protect the baby's skin barrier while hydrating, moisturizing, and soothing care. The W/O (oil-in-water) formulation process has good water retention and is refreshing and gentle on the skin. After 28 days of continuous use, after 28 days of continuous use, 94.12% of the subjects received skin repair, 91.18% moisturized and moisturized, and 85.29% of the subjects relieved redness. Mild formula with mild acidity brings gentle and safe skin care to baby's skin. The skin softener and shower foam were tested for 4 weeks. 98% and more of the participants agreed that the products were gentle on the skin and had moisturizing and moisturizing effects, bringing babies a less burdensome skincare experience.