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异动直击 | 名创优品涨近6%,推出新业态 “24 小时超级店” IP提振持续发力

Active Strike | Miniso rose nearly 6%, launching a new format of "24-hour super store" IP boost continued efforts.

Zhitong Finance ·  Aug 21 23:01

On August 22nd, it was announced that $MNSO (09896.HK)$ Up nearly 6%, as of the time of publication, it rose 5.89%, to HKD 31.45, with a turnover of 73.6343 million HKD.

On May 31st, Miguhuyu's sub-product Migushanpao released a notice on transformation and upgrading (discontinuation) announcement. The announcement shows that, due to business adjustment, Migushanpao will cease operation and service completely on August 31, 2024. To protect important data resources of users on the platform, Migushanpao supports users to export and backup data or migrate to other sports Apps such as Keep. Migrating data to the leading sports App, Keep, has become the first choice for many users.
On May 31st, Miguhuyu's sub-product Migushanpao released a notice on transformation and upgrading (discontinuation) announcement. The announcement shows that, due to business adjustment, Migushanpao will cease operation and service completely on August 31, 2024. To protect important data resources of users on the platform, Migushanpao supports users to export and backup data or migrate to other sports Apps such as Keep. Migrating data to the leading sports App, Keep, has become the first choice for many users.

On the news front, according to a late report, miniso launched a new business format called "24-hour Superstore" this year. Internally referred to as a superstore, it caters to the immediate needs of consumers within 3-10 kilometers by allowing them to place orders online and receive delivery within one hour. Currently, there are already over 200 such stores. It is reported that the 24-hour Superstore is a new innovative business for miniso in China this year. Currently, it mainly focuses on daily necessities, with an average customer price of 30-40 yuan, and has been connected to the Meituan and Ele.me platforms.

In addition, the company will hold a board of directors meeting on August 30 to approve the mid-term performance. CICC's previous research report pointed out that miniso's second-quarter revenue is expected to reach 4 billion yuan, a year-on-year increase of 23%. Non-IFRS net income is expected to be 640 million yuan, a year-on-year increase of 13%. GTJA previously stated that it expects the FY2024Q2 performance to meet expectations, with domestic business benefiting from Chiikawa's boost, while the quarterly shipment pace of overseas agents fluctuates due to marine transportation fees, overseas store expansion is accelerating and is expected to contribute in the second half of the year.

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