Macbee Planet <7095> is expanding its marketing support based on its strength in LTV (Life Time Value) forecasting.

LTV marketing is a form of digital marketing that utilizes data to maximize user's usage amount and continuation period, while optimizing advertising cost effectiveness. Current internet advertising is being delivered to non-customers as well, resulting in approximately 40% of the digital advertising budget being wasted on the wrong audience and a significant room for improving ROI. The company obtains revenue through a performance-based (unit price × number of results) model by delivering high-quality audience to the client companies in order to minimize these wastes and reduce the cost according to the results. The customer base mainly consists of finance-related securities, life insurance, and wellness-related medical fields, with the top 20 companies accounting for about 70% of total revenue in the fiscal year ending April 2024.

In the fiscal year ending April 2024, revenue reached 39,405 million yen, an increase of 2.0 times compared to the previous year, and operating profit landed at 3,670 million yen, an increase of 69.7% over the previous year. The performance expanded rapidly due to the complete subsidiary of All Ads and the growth of MAVEL. The annual sales per customer are as follows: the annual sales price of the top 20 companies increased by 66.0% to 0.523 billion yen, the annual sales price of new contract customers increased by 22.8% to 0.07 billion yen, and the gross profit per consultant increased by 8.0% to 94 million yen, resulting in improved productivity. It is anticipated that revenue in the fiscal year ending April 2025 will increase by 21.8% to 48,000 million yen, and operating profit will be between 4,500 and 5,000 million yen, an increase of 22.6% to 36.2%. A significant increase in revenue and profit is expected with the expansion of the LTV marketing market, but the company has allocated up to 0.5 billion yen for PR-related investments, which is partially disclosed in range format.

The company aims for annual growth of 20-30% in terms of sales and profits in the medium term. The key strategies in the medium term involve maximizing marketing through the integration of PR and acquisition, transforming the market through the next-generation of internet advertising, and expanding through non-continuous growth through M&A. Furthermore, while the market size of internet advertising has already exceeded mass advertising and become the mainstream of advertising, it is assumed that the expansion of LTV marketing will lead to the expansion of the performance-based model. There is a possibility that out of the 10 trillion yen advertising market that is expected to be reached by 2030, 10% (1 trillion yen) will become performance-based. As the leader of performance-based internet advertising, it is worth paying attention to the future developments of the company, which has been achieving double-digit growth.