On August 22, ZenGame Technology (02660.HK) announced that in the first half of 2024, it achieved a revenue of 0.934 billion yuan, a decrease of 8.2% year-on-year. The gross profit was 0.493 billion yuan, a decrease of 22.5% year-on-year. The profit during the period was 0.31 billion yuan, a decrease of 23.4% year-on-year. The adjusted net income under non-Hong Kong financial reporting standards was 0.325 billion yuan, a decrease of 21.4% year-on-year. Earnings per share were 0.31 yuan.
In the first half of 2024, the group focused on core products, strengthened self-developed innovation, enhanced operation, and aimed to optimize user experience. It is committed to continuously creating new game content and improving the quality of game products. In terms of business development, on the one hand, the group continued to iterate and update the existing gameplay of the games, enriching the strategic gameplay. As of June 30, 2024, it has launched innovative gameplay such as "Fingertip Sichuan Mahjong" in "Three Kingdoms of Tianlong" and "ZenGame Landlord" in "Critical Strike Master". On the other hand, it comprehensively packaged and optimized the gameplay in terms of opening animations, character effects, and game music, bringing players a fresh experience with special effects such as "Grand Ambition", "Four Heroes Competition", and "Central Plains Overlord". In addition, by conducting fine-grained operational activities to increase the fun of the game, maintain the game's long lifecycle, and enhance player engagement. At the same time, the group continues to closely monitor technological development, relying on the introduction and application of AI-generated content (AIGC) technology, empowering research and operation, and further improving the company's intelligence and precision in operation.