公司积极拓展线上渠道的广度与深度，拓宽抖音本地生活渠道的运营，利用大流量精准推送的优势，通过服务和商品吸引更多的目标客群到店消费。公司还针对O2O即时零售渠道制定了专门的热门商品及营销方案，投入更多技术资源优化O2O服务系统，有效提升了门店在拣货、配送等环节的服务效率，推动了各品类在O2O渠道上的显著增长。Shanghai Aiyingshi (603214.SH) disclosed the semi-annual report for 2024, and the company achieved revenue of 16.94 ...
Futubull APP News, Shanghai Aiyingshi (603214.SH) disclosed the semi-annual report for 2024, and the company achieved revenue of 1.694 billion yuan, a year-on-year growth of 1.67%; net profit attributable to shareholders of the parent company was 42.43 million yuan, a year-on-year growth of 2.2%; non-recurring net profit was 30.64 million yuan, a year-on-year growth of 28.3%; basic earnings per share was 0.3041 yuan. The company plans to distribute cash dividends (including taxes) of 1.09 yuan per 10 shares to all shareholders.
Explanation of changes in operating income: It is mainly due to the continuous optimization of store operations to ensure stable growth of offline business; at the same time, actively expand public traffic channels, fully cover mainstream third-party platforms, and promote the rapid expansion and growth of online business.
The company actively expands the breadth and depth of online channels, expands the operation of Douyin local life channels, uses the advantages of large traffic and accurate push to attract more target customers to the store for consumption. The company has also formulated special popular products and marketing plans for the O2O instant retail channel, invested more technical resources to optimize the O2O service system, effectively improved the service efficiency of stores in picking and delivery, and promoted significant growth of various categories in the O2O channel.
