报告指出，2024年上半年，汽车市场继续保持增长态势，新能源汽车继续保持高速增长，渗透率持续提高。与此同时，市场竞争激烈，价格战频发，品牌厂家、经销商通过降价促销的手段来争夺市场，以达成销量目标。“以价换量”的策略，使主机厂和经销商不得不面临著利润水平下降的严峻挑战。Car dealers show differentiation in trend. As of the time of publication, Zhongsheng Hldg (00881) fell by 3.79% to HK$8.88; Meidong Auto (01268) fell by 1.72% to HK$1.71; Yongda Auto (03669) rose by 3.88% to HK$1.34.
According to the Wise News Finance APP, car dealers show differentiation in trend. As of the time of publication, Zhongsheng Hldg (00881) fell by 3.79% to HK$8.88; Meidong Auto (01268) fell by 1.72% to HK$1.71; Yongda Auto (03669) rose by 3.88% to HK$1.34.
On the news front, the China Automobile Dealers Association released the report on the survival status of the national car dealers in the first half of 2024, showing that in the first half of 2024, the proportion of dealers operating at a loss reached 50.8%, with a profit proportion of 35.4%. The loss side expanded significantly compared to the previous year. In the profit structure of the dealers, the new car sales suffered significant losses, with a negative contribution to the new car gross profit, and the losses continued to expand. The average gross profit total per store was significantly reduced compared to 2023, especially for the average single-store loss in the new car business reaching 1.78 million RMB.
The report points out that in the first half of 2024, the automobile market continued to maintain a growth trend, with new energy vehicles maintaining high-speed growth and increasing market penetration. At the same time, the market is fiercely competitive, with frequent price wars. Brand manufacturers and dealers are using price reductions and promotions to compete in the market and achieve sales targets. The 'volume for price' strategy forces original equipment manufacturers and dealers to confront severe challenges of declining profit levels.
