根据弗若斯特沙利文的资料，就2023年的门店收入而言，“小菜园”在中国大众便民中式餐饮市场的所有品牌中排名第一，客单价在50元至100元人民币之间，占市场份额的0.2%。按收入计，客单价在50元至100元人民币之间的大众便民中式餐饮市场规模于2023年为22,529亿元人民币，约占整体中式餐饮市场的55.2%。Xiaocaiyuan listed on the Hong Kong Stock Exchange has been filed.
According to the Securities and Futures Commission of China, on August 23, it issued the "Notice of Overseas Issuance and Listing Application for Xiaocaiyuan International Holding Ltd." The company plans to issue no more than 218,230,400 common shares and list on the Hong Kong Stock Exchange. It is reported that on July 16, Xiaocaiyuan International Holding Ltd. (hereinafter referred to as Xiaocaiyuan) submitted an application for listing on the main board of the Hong Kong Stock Exchange, with Huatai International and UBS Group as joint sponsors.
The prospectus shows that Xiaocaiyuan is one of the well-known direct-operated chain restaurants in the Chinese mass-market dining sector, ranking at the top in terms of business scale and growth rate. According to Frost & Sullivan data, the Chinese mass-market dining sector is a sub-segment of the Chinese dining market with an average customer spending below 100 RMB. As of the last feasible date, Xiaocaiyuan has 623 operating direct-owned stores, covering 135 cities or counties in 13 provinces in China.
According to data from Frost & Sullivan, in terms of store revenue in 2023, "Xiaocaiyuan" ranks first among all brands in the Chinese mass-market dining sector, with an average customer spending between 50 and 100 RMB, accounting for 0.2% of the market share. In terms of revenue, the scale of the Chinese mass-market dining sector with an average customer spending between 50 and 100 RMB in 2023 was 2252.9 billion RMB, accounting for approximately 55.2% of the overall Chinese dining market.
