On August 23, Shenzhen Sunmoon Microelectronics Co., Ltd. (688699.SH) released its semi-annual report. In the first half of 2024, the company achieved revenue of 0.291 billion yuan, a decrease of 7.13% compared to the same period last year; it achieved a net profit attributable to shareholders of the listed company of 6.8431 million yuan, a year-on-year turnaround; the net profit attributable to shareholders of the listed company excluding non-recurring gains and losses was -8.8337 million yuan, a year-on-year decrease of 90.31%.
In the first half of 2024, the company made efforts to overcome the adverse impact of sluggish traditional business and declining product prices. It actively adjusted its marketing strategy, optimized its product layout, and continued to increase sales of high-margin products, which led to a 20.07 percentage point increase in the company's comprehensive gross margin compared to the same period last year. Relying on core technological advantages in LED display and communication algorithm control, smart energy conservation, LED open/short circuit detection and processing, as well as the capacity guarantee and stable reputation brought by its own packaging and testing plant, the company continues to deepen its presence in the existing market while expanding into sub-segments such as stage lights, photographic lights, instruments, electronic cigarettes, household appliances, and consumer product displays. In the MiniLED backlighting field, the data communication and algorithm control IC (Bcon) that connects the SOC with the backlight driver board has entered the system solution development and debugging stage, and the corresponding drive products for the automotive MiniLED backlight display market are also in the certification stage. In the smart lighting application market, the company has patented and developed high-precision dimming control technology, which can achieve intelligent and refined application experiences, further improving efficiency and reducing power consumption. In particular, in the application of high-power smart lighting fixtures, the company has laid a foundation for the development of PFC and LLC drive product lines with a power rating of 200W and above, further expanding the application of smart lighting products.
