报告期内，公司“FNIX”品牌，通过与“英雄联盟”IP联名、线上地区达人宣发、建设数字化销售体系等系列运营手段，在提升品牌知名度和丰富品牌内涵等方面取得了新成效。Shanghai Phoenix Enterprise (600679.SH) released its semi-annual report for 2024, during which the company achieved a revenue of 12.1 billion yuan...
The Shanghai Phoenix Enterprise (600679.SH) announced its semi-annual report for 2024, reporting a revenue of 1.21 billion yuan, a year-on-year growth of 40.42%. The net income attributable to parent company was 40.61 million yuan, a year-on-year growth of 60.81%. The non-recurring net income was 38.55 million yuan, a year-on-year growth of 117.12%. The basic earnings per share was 0.0788 yuan. The company plans to distribute a cash dividend of 0.24 yuan (tax included) per 10 shares to all shareholders.
During the reporting period, the company participated in the 32nd China International Bicycle Exhibition, the 2024 European Bicycle Exhibition, and Phoenix Lithium Battery competed with top global brands. The company also hosted the 2024 Phoenix Cup Fun Cycling Challenge and the 2024 Phoenix Cup Shanghai Bay Area Bicycle Orienteering Race to further expand its brand influence.
During the reporting period, the company's brand 'FNIX' achieved new results in enhancing brand awareness and enriching brand connotations through a series of operational methods such as collaborating with the 'League of Legends' IP, promoting local celebrities online, and building a digital sales system.
