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On August 23, Calien News (Journalist Wu Weiling) reported that under the advantage of cost-effectiveness, cross-border e-commerce companies are enjoying the benefits of going international. Seiko Era (301381.SZ) achieved double growth in revenue and net profit in the first half of the year, with accelerated growth in Q2 after streamlining and focusing on non-fashion accessory categories.

The company's financial report disclosed in the evening showed that in the first half of the year, Seiko Era achieved revenue of 4.177 billion yuan, a year-on-year increase of 50.65%; net income attributable to the parent company was 0.236 billion yuan, a year-on-year increase of 56.69%; net income attributable to the parent company after deducting non-recurring items was 0.21 billion yuan, a year-on-year increase of 47.21%.

In the first half of the year, both the fashion accessory category and the non-fashion accessory category achieved year-on-year growth. Among them, the revenue of the fashion accessory category was 3.002 billion yuan, a year-on-year increase of 53.62%; the revenue of the non-fashion accessory category was 1.014 billion yuan, a year-on-year increase of 34.43%. The financial report also mentioned that while clearing the historical inventory of non-fashion accessory categories last year, the company also streamlined and focused on these categories. This year, these categories have shown accelerated recovery and development, with a year-on-year growth of 26.49% in the first quarter and 40.88% in the second quarter.

Under the trend of downgrading overseas consumption, consumers' preference for high-cost-effective products has increased, and cross-border e-commerce has embraced development opportunities. In terms of the industry, according to preliminary calculations by the customs, China's cross-border e-commerce imports and exports reached 1.22 trillion yuan in the first half of this year, a year-on-year increase of 10.5%. At the same time, domestic emerging platforms have performed well, driving further development of cross-border e-commerce enterprises. According to reports, PDD Holdings' sub-platform Temu achieved sales of about $20 billion in the first half of this year, surpassing the full-year target of $18 billion in 2023.

Seiko Era has also jumped on the bandwagon of emerging channels.

The financial report shows that in the first half of the year, the sales of the company's TikTok platform soared from 0.2198 million yuan in the same period last year to 23.7407 million yuan, while the newly established Temu platform achieved sales of 60.6285 million yuan. In addition, Amazon remains the main sales channel for the company's B2C business, with sales of 3.49 billion yuan in the first half of the year, accounting for 84.01% of the main operating income, a year-on-year increase of 43.11%.

Seewo Era also stated that it will continue to implement omni-channel research in the future, explore development opportunities in different channels, and expand or lay out channels according to the brand's different stages.

Fluctuations in marine transportation fees are also worth paying attention to. In Seewo Era's financial report, it was mentioned that in the first half of the year, marine transportation fees rose rapidly and remained high, putting certain pressure on the costs and inventory turnover of export-oriented enterprises.

Regarding the rise in freight rates, the company mentioned in an institutional survey in June this year that, on the one hand, the company can absorb some stage-variability costs based on its accumulation of premium capacity, and at the same time, some trinket categories are gradually accessing Amazon's first-mile service, which significantly promotes the optimization of the company's first-mile rate.