According to the Financial APP, on August 23rd, Qingci Games (06633) held its 2024 interim earnings conference. The company stated at the conference that the achievements of Qingci Games' global layout have become apparent, with overseas revenue reaching new heights. At the same time, the company's long-term operation and new games have also performed well. In the first half of 2024, the overall business of the company showed a steady upward trend. Looking ahead, Qingci Games will further enrich its product portfolio and actively promote the testing and launch of games in domestic and overseas markets.

In terms of performance, in the first half of 2024, Qingci Games achieved a revenue of approximately RMB 0.343 billion, a year-on-year increase of 3%. The gross profit was approximately RMB 0.212 billion, and the profit attributable to shareholders of the company was RMB 45.059 million, a year-on-year increase of 9%. In terms of user base, as of June 30, 2024, the company had accumulated 93.389 million registered players, a 13% increase compared to the previous year. The average monthly active users were approximately 2.1789 million, a 21.22% increase compared to the previous year. The average monthly paying users were approximately 0.2528 million, and the ARPPU exceeded RMB 275. At the same time, the company has a strong player community, with nearly 15 million Qingci fans accumulated.

Qingci Games has achieved new milestones in the overseas market. The company stated at the earnings conference that the results of the company's global layout have been significant, with overseas revenue and proportion continuing to increase. In the first half of 2024, the company's overseas revenue increased from approximately RMB 65 million in the same period last year to approximately RMB 0.143 billion, and the proportion of overseas revenue increased from 19.4% to 41.7%. In the first half of 2024, the company successfully launched multiple games worldwide, including the game "Fat Goose Fitness" which became the champion of the iOS and Google Play free game rankings in Japan after its launch in February this year. "Strongest Snail" was launched in Vietnam in April this year and subsequently launched in multiple languages to enhance coverage in Southeast Asia and Europe. The outstanding performance in the overseas market demonstrates the company's ability to publish and operate games in the international market.

Looking ahead to the second half of the year and the future development of overseas business, the company stated that Qingci Games' overseas market strategy focuses on stable growth. At the same time, the core of the overseas business is to focus on refined localization operation. The company will continue to deeply understand cultural differences and user demands to promote the steady expansion of Qingci Games in the international market. In terms of specific plans, Qingci Games will first launch the western fantasy placement RPG card game "BloodAge" in South Korea in the second half of this year, marking the company's official entry into the Korean game market. The company also plans to continue launching high-quality games in the region.

Currently, the company has a rich reserve of games and is focused on the development and release of high-quality projects. In the first half of 2024, Qingci Games successively launched multiple high-quality APP games, self-developed and licensed mini-games, and high-quality reserve games. It is worth noting that in terms of the most anticipated self-developed reserve games, the company stated at the earnings conference that the company's self-developed post-apocalyptic world SLG game "Project E" is the company's most core product, developed under the leadership of the company's chairman. In terms of progress, "Project E" has entered the stage of version iteration and will further expand the scale of testing in the second half of 2024. This project brings together the core development resources of the entire company, with a team of about 150 people. It is expected that this product will bring players and the market a completely new experience and impressive performance.

In terms of mini-games, the company's management stated that Qingci Games can enjoy the benefits of growth in this field. However, considering the increasing number of market participants, the company believes that mini-games are a supplement to Qingci Games' business, and the company focuses more on the continued development and creation of high-quality products.

According to Zhitong Finance, Qingci Games has always been committed to building integrated research and operation capabilities, with outstanding long-term operational capabilities and stable performance in multiple games. As of June 30, 2024, the company's flagship self-developed game 'The Strongest Snail' has accumulated approximately RMB 3.46 billion in revenue domestically and internationally, while 'The Lantern and the Underground City' has accumulated approximately RMB 0.317 billion in revenue. Other major games have also continued to contribute stable income to the company. With Qingci Games further cultivating high-quality content and actively promoting the export of boutique products, the future growth momentum of the company is promising.