Japan Airlines (headquarters: Shinagawa-ku, Tokyo, President & Group CEO: Mitsuko Tottori, hereinafter referred to as JAL) and Liverpool Football Club (based in Merseyside, England, CEO: Billy Hogan, hereinafter referred to as Liverpool FC) have opened the "JAPAN AIRLINES LOUNGE" at Anfield, the home stadium of Liverpool FC, based on the multi-year "Official Airline Partner Contract" announced in June 2024 (Note 1), and it was officially opened on August 25, 2024, to coincide with the opening home game.
The "JAPAN AIRLINES LOUNGE" is a newly renovated lounge based on the previous "1892 Club", and it has been designed with a design and service concept that allows all users to experience JAL's hospitality and the excitement of watching Liverpool FC's soccer games. The design features the warmth of wood, soft lighting, and modern and refined furniture. In addition, while enjoying course meals in a restaurant style until the start of the match, users can elegantly wait and enjoy exclusive Liverpool FC original gifts.
(Note 1) Press release dated June 25, 2024, "JAL and Liverpool Football Club have signed an "Official Airline Partner" contract."
The "JAPAN AIRLINES LOUNGE" is open only on the days when Liverpool FC's home games are held, and it is necessary to purchase a hospitality package that includes match viewing and access to the lounge. For more details about the lounge and hospitality packages, as well as how to purchase tickets, please visit the official Liverpool FC website.
Comment from Junko Sakiwara, Deputy Head of JAL Customer Experience Department:
I am delighted that we were able to open the "JAPAN AIRLINES LOUNGE" at Anfield as an important initial step in our multi-year partnership with Liverpool FC. This lounge combines Japanese hospitality with the excitement of soccer, bridging the cultures of JAL and Liverpool FC, which value tradition and community. We welcome all Liverpool FC fans to the "JAPAN AIRLINES LOUNGE" and hope that our brands will be bound together by a strong bond.
Currently, we are running a giveaway campaign exclusively for JMB members in the Japan region, offering general admission tickets (※2) for Liverpool FC matches in October. In the future, we plan to launch a hospitality package giveaway campaign that includes access to JAPAN AIRLINES LOUNGE and match tickets, specifically for JAL's official SNS accounts and JMB members. Please stay tuned for more information.
(※2) General admission tickets are tickets that allow entry to the matches only and do not include access to other lounges, including JAPAN AIRLINES LOUNGE.
On the opening day of the home game on August 25th, we held a celebration event for the lounge. We offered Japanese-style cocktails such as Yuzu Sour, and provided caviar and sake by cabin crew members inspired by in-flight service. Additionally, we offered whiskey and dessert pairings, allowing customers to enjoy a premium experience with JAL. Personalized gifts such as chopsticks and luggage tags with names engraved were also given to commemorate the lounge opening.
The opening of JAPAN AIRLINES LOUNGE is part of the partnership activities between JAL and Liverpool FC, brought together by the shared commitment of valuing people, regions, and communities. In the past, we held a soccer clinic for youth during Liverpool FC's preseason tour in Philadelphia in collaboration with Liverpool FC Foundation. We plan to organize similar programs in regions outside of the USA in the future to further strengthen the bond between our global brands.
JAL and Liverpool FC aim to inspire football fans and travelers around the world, bridging cultures, communities, and people. We hope you look forward to the new partnership between JAL and Liverpool FC.
Above.