Amazon Rolls Out AI Shopping Assistant In India, Nearly A Year Behind Walmart-Backed Flipkart
Amazon Rolls Out AI Shopping Assistant In India, Nearly A Year Behind Walmart-Backed Flipkart
Starting Tuesday, select customers on the Amazon mobile app will have access to the AI assistant, with a wider rollout planned in the upcoming weeks. Rufus, which was first introduced in February, is designed to assist customers with product discovery, answering shopping queries, comparing products and providing recommendations.This story was originally published on the Benzinga India portal.
本故事最初發布在Benzinga印度門戶上。
Amazon.com Inc. (NASDAQ:AMZN) has announced the launch of its artificial intelligence-powered shopping assistant, Rufus, in India. This comes after the successful introduction of Rufus in the United States six months prior.
亞馬遜（NASDAQ:AMZN）宣佈在印度推出了其人工智能購物助手Rufus。此舉是在Rufus在美國上線六個月後成功的基礎上進行的。
What Happened: Amazon extended its AI shopping assistant Rufus to India on August 27. This move is a part of Amazon's strategy to incorporate generative AI features into its services in a competitive AI landscape that includes tech giants like Microsoft, Google and Meta.
何所發生：亞馬遜將其AI購物助手Rufus擴展至印度，在充滿競爭的AI領域，包括微軟、谷歌和Meta等科技巨頭的競爭之下，這一舉措是亞馬遜將生成式AI功能融入其服務的一部分策略。
Starting Tuesday, select customers on the Amazon mobile app will have access to the AI assistant, with a wider rollout planned in the upcoming weeks. Rufus, which was first introduced in February, is designed to assist customers with product discovery, answering shopping queries, comparing products and providing recommendations.
從週二開始，亞馬遜移動app的部分客戶將能夠使用這款AI助手，未來幾周還將進行更廣泛的推廣。Rufus於今年2月首次推出，旨在幫助客戶發現產品、回答購物問題、比較產品並提供推薦。
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如果您想了解印度股市的最新動態，請訂閱Benzinga印度週報。
Rufus will be located on the bottom right of the app's main navigation bar, opening a chat dialogue box on the user's screen. Users can expand the chat dialogue box to view answers to their questions, tap on suggested questions and ask follow-up questions.
Rufus將位於應用程序的主導航欄的右下方，在用戶屏幕上打開聊天對話框。用戶可以展開聊天對話框以查看問題的答案，點擊推薦的問題並提出後續問題。
Competitor Flipkart launched a similar shopping assistant, Flippi, in October 2023. Over the past year, Amazon has introduced several generative AI-powered features in the Amazon marketplace, including AI-generated review highlights and enhanced product listings.
競爭對手Flipkart於2023年10月推出了類似的購物助手Flippi。在過去的一年中，亞馬遜在亞馬遜市場引入了多個生成式AI驅動的功能，包括AI生成的評論亮點和增強的產品列表。
Disclaimer: Artificial intelligence was used as a secondary aid in the writing of this story.
免責聲明：本文在寫作過程中使用了人工智能作爲輔助。