Dentsu Group (brand: "dentsu", headquarters: Dentsu Group Co., Ltd., location: Minato-ku, Tokyo, Representative: Representative Executive Officer, President Global CEO Hiroshi Igarashi, hereinafter referred to as dentsu) won a total of 32 awards, including 4 top awards, at the Busan International Marketing Advertising Festival "MAD STARS 2024" held in Busan, South Korea from August 21 to 23.
The 4 top awards won by dentsu this time are as follows:
- Grand Prix of the Year:
After all the Grand Prix awards are determined, the Executive Jury deliberates and votes, and this award is given to the particularly creative work of all the Grand Prix works in the P&S (=Product & Service, excluding public advertising) category. This award greatly contributes to the acquisition of Holding Company of the Year, Network of the Year, and Agency of the Year titles.
- Holding Company of the Year:
Newly established this year, this award is given to the most creative holding company.
- Network of the Year:
Third award. Awarded to the most creative network (conglomerates).
- Agency of the Year (エージェンシー・オブ・ザ・イヤー):
Fourth award. Awarded to the most creative individual agency (company).
In addition to the above, the awards received are as follows. In addition to four highest awards, a total of 32 awards were won.
Grand Prix: 5 categories, Gold: 2 categories, Silver: 5 categories, Bronze: 9 categories, Crystal: 7 categories
Holding Company of the Year award ceremony scene
In addition, Dentsu Inc., the core company in our group's Japan business (hereinafter referred to as Dentsu), produced 'MY JAPAN RAILWAY' (brand: JR Group), which won the Grand Prix of the Year and also shone in the Grand Prix in the Integrated, Brand Experience & Activation, and Direct categories.
"MY JAPAN RAILWAY" Grand Prix award scene
Furthermore, Dentsu won the Grand Prix in the Film category for "FRIES BEAT 2024" (brand: McDonald's Japan) and in the Interactive category for "Project Humanity" (brand: NTT).
*: The Busan International Advertising Festival "MAD STARS" has been held in Busan, South Korea since 2008, sponsored by the city. It is the only advertising festival in Asia that accepts entries from all over the world. It was renamed from "AD STARS" to "MAD STARS" in 2022 and continues to be held as an advertising festival to share creative solutions that will change the world in marketing, advertising, and digital content.
MAD STARS website (English):
The end
[Contact for releases]
Dentsu Group
Group Corporate Communications Office, Kojima and Shimazu
Group Corporate Communications Office, Kojima and Shimazu
Email: group-cc@dentsu-group.com