业绩攀升背后，主品牌珀莱雅仍是头号功臣。报告期，珀莱雅品牌贡献了近40亿元营收，同比增长37.67%，相比往年增速未见明显下滑，稳定贡献了公司约八成营收。考虑到珀莱雅品牌的体量，业绩持续高增并不容易，报告期，公司对主品牌旗下多款核心大单品进行了升级，并持续进行新品研发推广。① Proya Cosmetics' performance has been increasing each quarter; ② The growth rate of the brand of the same name remains strong; ③ The growth rate of new brands has slowed down significantly.
On August 27th, Caixin reported that Proya Cosmetics (603605.SH), a leading domestic beauty and cosmetics company, maintained high growth in the first half of the year by relying on its core brand. However, the growth rate of several new brands under the company has slowed down significantly.
Tonight, Proya Cosmetics released its semi-annual report, achieving a revenue of 5.001 billion yuan, a year-on-year increase of 37.90%, and a net income attributable to shareholders of 0.702 billion yuan, a year-on-year increase of 40.48%. Looking at the quarterly performance, the company's performance has been steadily increasing throughout the first half of the year. In the first quarter, its net income attributable to shareholders was 0.303 billion yuan, and this figure rose to 0.399 billion yuan in the second quarter.
Behind the increase in performance, the main brand, Proya Cosmetics, remains the top contributor. During the reporting period, the Proya brand contributed nearly 4 billion yuan in revenue, a year-on-year increase of 37.67%. Compared to previous years, the growth rate has not shown a significant decline, and it has steadily contributed approximately 80% of the company's revenue. Considering the size of the Proya brand, it is not easy to maintain high growth. During the reporting period, the company upgraded several core products of the main brand and continued to develop and promote new products.
Compared to the strong performance of the main brand, the performance of the company's new brands is not impressive. Caixin reporters have noticed that although the new brands of the company are generally smaller in size, their growth momentum has already weakened in the first half of the year, with a significant slowdown compared to previous years.
During the reporting period, the revenue growth rates of the company's main new brands, Caitang, OR, and Yue Fute, were 40.57%, 41.91% and 22.35% respectively. During the same period last year, the revenue growth rates of these three brands were all over 60%, with the highest reaching around 94%. Considering that these three brands are relatively small in size, the significant slowdown in growth is a cause for concern. Among the three brands, Caitang has the largest size, achieving a revenue of 0.582 billion yuan in the first half of the year, while the other two brands have just crossed the 100 million yuan mark.
Proya Cosmetics' management has repeatedly stated that L'Oreal Group's multi-brand strategy is the direction of development for the beauty and cosmetics industry. They hope to break away from relying on a single brand and extend their business from skincare to beauty, hair care, and other areas.
