Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing
Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing
Partners with Snowflake by leveraging Cortex AI to help marketers experiment and deliver precise, personalized communications at an unprecedented scale
通过利用Cortex AI与Snowflake合作，帮助营销人员以前所未有的规模进行实验并提供精确、个性化的通信
SAN FRANCISCO, Aug. 27, 2024 /PRNewswire/ -- Hightouch, a leading Composable Customer Data Platform (CDP) today announced the launch of AI Decisioning, its new AI marketing product, as a Snowflake Native App. AI Decisioning leverages Snowflake Cortex AI to empower enterprise brands to deliver more relevant messages and offers to every customer.
2024年8月27日，旧金山 /PRNewswire/--顶尖可组合客户数据平台(CDP)提供商Hightouch今天宣布推出其新的AI营销产品AI Decisioning，作为Snowflake原生应用程序。AI Decisioning利用Snowflake Cortex AI使企业品牌能够向每个客户提供更相关的信息和优惠。
AI Decisioning is a 'human-in-the-loop' AI product specifically designed for enterprise companies. Marketers provide the goal metrics they want to maximize, content variations, and strategic guidance. Data teams manage access to their full data in the AI Data Cloud - ranging from customer behavior to product and offer catalogs. Then AI Decisioning does the rest, continuously experimenting and learning the best ways to engage with each individual customer. AI Decisioning is built on top of your cloud data platform and integrates with your existing marketing platforms like Iterable, Braze, and Salesforce Marketing Cloud to engage customers.
AI Decisioning是一款专为企业公司设计的“人在回路中”的AI产品。营销人员提供他们想要最大化的目标指标、内容变体和战略指导。数据团队管理对他们在AI数据云中的全部数据的访问权限--包括客户行为、产品和优惠目录。然后，AI Decisioning会持续进行实验和学习，以找到与每个个体客户进行互动的最佳方式。AI Decisioning是基于您的云端数据平台构建的，并与您现有的营销平台，如Iterable、Braze和Salesforce Marketing Cloud进行集成，以与客户进行互动。
"When marketers build audiences for campaigns, they inherently lump together many individuals based on overly broad generalizations and their best guess on customer behavior," said Brian Kotlyar, Head of Marketing at Hightouch. "AI Decisioning removes the guesswork. It determines the best messages to send each unique customer so marketers reach their performance goals faster and with more certainty than ever before."
"当营销人员为活动建立受众时，他们基于过于宽泛的概括和对客户行为的最佳猜测，将许多个体整合在一起，"Hightouch营销主管Brian Kotlyar说。"AI Decisioning消除了猜测。它确定了将发送给每个独特客户的最佳信息，使营销人员能够以比以往更快速、更确定的方式实现绩效目标。"
AI Decisioning gives marketers and data teams a self-serve UI to operationalize their data using advanced machine learning (ML) models and is capable of leveraging any customer attribute and behavior (also known as "features") within the AI Data Cloud. AI Decisioning continuously experiments and learns how to maximize goal metrics, which are also simple to set up in a self-serve UI. Ultimately, AI Decisioning uses a combination of state-of-the-art reinforcement learning, LLMs, and ML models to enable marketers to personalize every customer touchpoint at scale.
AI Decisioning为营销人员和数据团队提供了一个自助操作界面，利用先进的机器学习（ML）模型来操作他们的数据，并能够利用AI数据云中的任何客户属性和行为（也称为"特征"）。AI Decisioning会持续进行实验和学习，以找到最大化目标指标的方法，这些指标在自助操作界面中设置也很简单。最终，AI Decisioning使用最先进的强化学习、LLMs和ML模型的组合，使营销人员能够在大规模上个性化每个客户触点。
Hightouch is releasing AI Decisioning as a Snowflake Native App, making it easy for Snowflake customers to leverage their existing data in the AI Data Cloud. Similarly, AI Decisioning uses Snowflake Cortex large language models (LLMs) to analyze campaigns and surface insights within each company's Snowflake instance.
Hightouch将AI决策作为Snowflake原生应用发布，使Snowflake客户能够轻松利用其现有数据在AI数据云中。同样，AI决策使用Snowflake Cortex大型语言模型（LLMs）来分析运营活动并在每个公司的Snowflake实例中提供洞察力。
"Through innovative offerings like Snowflake Cortex AI and Snowflake Native Apps, customers have industry-specific AI at their fingertips," said Adam Kaufman, Global Head of Industry Go-To-Market at Snowflake. "Hightouch AI Decisioning is the latest example of the next-gen AI products that leverage this unique combination of innovation and are implemented by companies across industries within Snowflake."
“通过Snowflake Cortex AI和Snowflake原生应用等创新产品，客户可以随时获得行业特定的人工智能，”Snowflake全球行业市场负责人Adam Kaufman说。“Hightouch AI决策是下一代人工智能产品的最新例子，利用了这种独特的创新组合，并在Snowflake内被各行各业的公司采用。”
To see AI Decisioning in action, visit .
要了解AI决策的运行方式，请访问。
About Hightouch: Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, The NBA, Calendly, Spotify, and GameStop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance, and move faster by leveraging data across their organization.
关于Hightouch: Hightouch是领先的可组合CDP，赋予企业激活其数据仓库以支持个性化营销和业务运营的能力。Hightouch受到PetSmart、华纳音乐集团、NBA、Calendly、Spotify和游戏驿站等领先机构的信任，使任何人都能通过利用组织内的数据来提供个性化的客户体验，优化绩效并加快速度。
SOURCE Hightouch
来源：Hightouch