今天，苹果又被爆其服务部门要裁员。The wave of layoffs at tech giants continues.
Apple has been receiving a lot of big news in recent days.
First, the autumn product launch is scheduled for September 9th, and the first AI iPhone is about to make its debut; shortly after, Apple officially announced a personnel change and appointed a new CFO.
Today, Apple is again reported to be laying off employees in its services department.
Apple Books and other teams will lay off about 100 people.
According to Bloomberg, Apple has taken the rare step of laying off about 100 employees in its services department, as part of a shift in priority.
Insiders said that the company notified the affected employees on Tuesday, who worked in several different teams within Senior Vice President Eddy Cue's services group.
The team responsible for the Apple Books application and Apple Bookstore has the largest number of layoffs. Other service teams, including the team running Apple News, have also undergone layoffs.
It is reported that Apple Books is no longer a priority for Apple.
Insiders said that over time, the Books application is still expected to receive new features. As for Apple News, they said that the layoffs do not mean that it is no longer being attended to.
It is worth noting that in addition to the service department, Apple has also been involved in layoffs this year in departments related to the automotive and smartwatch display projects.
Earlier this year, Apple closed its self-driving car project and as a result, laid off 371 employees at its major car-related center in Santa Clara.
In addition, dozens of people at the satellite office involved in the car project were also dismissed.
It is reported that Apple implemented a large-scale layoff on May 27, resulting in the dismissal of 614 employees. This layoff is part of Apple's termination of the Micro LED projects for cars and smartwatches.
This is Apple's first large-scale layoff since 2020 and another major adjustment after canceling the self-driving electric car project.
Since then, Apple has shifted its focus to the field of artificial intelligence.
Tech companies are facing a wave of layoffs.
According to the data from tracking institution Layoffs.fyi, as of August 20, 2024, tech companies have laid off more than 0.124 million people, with a total of 428,449 job cuts since 2022.
Cost-cutting, global economic downturn, and investment in the field of artificial intelligence are among the many factors contributing to the wave of layoffs in the tech industry from small to large tech companies.
Earlier this year, hundreds of employees were laid off from its streaming platform Prime Video and live streaming website Twitch. The cloud computing business (AWS) also laid off hundreds of employees in sales, marketing, and physical store technology departments in April.$Microsoft (MSFT.US)$ Before the release of its first-quarter financial report, Alphabet, its parent company, laid off at least 200 employees from its core team, including 4 vice presidents and 25 directors. $Tesla (TSLA.US)$,$Amazon (AMZN.US)$and$Intel (INTC.US)$Please use your Futubull account to access the feature.$Dell Technologies (DELL.US)$
Shortly after Microsoft's acquisition of Activision Blizzard in January of this year, the company laid off 2,000 employees from its gaming division. In June, Microsoft conducted a second round of layoffs, cutting around 1,000 employees from its cloud business Azure and HoloLens mixed reality division. Then in July, Microsoft announced a third round of layoffs for product and project management positions.
Due to poor performance, Intel announced in early August that it would lay off 0.015 million employees, accounting for 15% of its total workforce.
In addition, Alphabet had previously laid off 630 employees from the voice assistant department, Pixel, Nest, and Fitbit hardware teams, advertising sales team, and AR team.
Against the backdrop of slowing global economic growth, coupled with intensified market competition, and multiple factors such as enterprise strategic adjustments, the wave of layoffs among technology giants has become a common phenomenon.
At present, the giants have to adjust their strategies and human resource planning to maintain competitiveness.
Driven by the wave of artificial intelligence, this has also become a necessary decision for technology companies in the face of market changes and challenges.
Editor/rocky
