知情人士称，该公司周二通知了受影响的员工，这些员工分别在苹果互联网软件与服务高级副总裁库伊（Eddy Cue）所负责的的服务部门的几个不同团队工作。According to sources, on Tuesday local time, Apple rare layoffs about 100 people in its digital services division, indicating that Apple is undergoing a strategic adjustment of its business focus. Since the beginning of 2024, Apple has conducted at least four rounds of layoffs.
According to sources, on Tuesday local time, Apple rare layoffs about 100 people in its digital services division, indicating that Apple is undergoing a strategic adjustment of its business focus.
Apple rare reductions in service department positions.
According to insiders, the company notified the affected employees on Tuesday, and these employees worked in several different teams within the service department responsible for Apple's Internet software and services, headed by senior vice president Eddy Cue.
These employees were reportedly informed that they have 60 days to find another job within Apple before being laid off. As some employees work in multiple teams at the same time, other Apple business departments have also been indirectly affected.
The layoffs include some engineering positions, with the largest number of layoffs targeting the teams responsible for the Apple Books application and Apple Bookstore. Other service teams, including the team operating Apple News, are also being laid off.
This may indicate that Apple Books and other businesses are no longer a priority for Apple and have been excluded from its flagship services lineup.
Of course, this does not mean that Apple is completely giving up on the Apple Books application. According to sources, Apple applications are still expected to receive new features over time. As for Apple News, insiders reveal that the layoffs do not mean that it will receive less attention.
In recent years, the service business has always been the growth engine for apple. In the most recent fiscal year, the proportion of service business in Apple's total sales exceeded 22%, compared to less than 10% a decade ago. With the growth of Apple's service department, Apple can also gain performance growth momentum in the period of sluggish demand for smart phones.
Apple has undergone at least 4 rounds of layoffs this year.
Looking back on previous years, layoffs at Apple were relatively rare. However, this year seems to be different.
Since the beginning of 2024, Apple has already conducted at least four rounds of layoffs: earlier this year, Apple closed its autonomous car project and the production department of microLED displays, laying off hundreds of employees. It also disbanded an AI research and development team in San Diego, with 121 employees laid off.
Apple's latest regulatory disclosure report shows that it has approximately 0.161 million full-time or equivalent full-time employees.
In fact, in addition to Apple, some other technology companies in Silicon Valley in the USA are also undergoing large-scale layoffs to cope with slowing economic growth and the labor market shifting towards artificial intelligence. Recently, Cisco Systems announced plans to lay off about 7%, while intel plans to lay off over 15%.