Grocery Shoppers Turn to House Brands as Food Prices Rise
Grocery Shoppers Turn to House Brands as Food Prices Rise
Nine in 10 shoppers have bought house brands in the last 12 months.
在過去的12個月中，有9成的購物者購買了自有品牌。
Grocery shoppers are increasingly turning to house brands as they feel the effects of rising food prices, NielsenIQ reported.
由於食品價格上漲的影響，購物者越來越多地轉向自有品牌，尼爾森報告表明。
The NielsenIQ report revealed that 95% of Singaporean shoppers have bought house brands in the last 12 months.
尼爾森報告顯示，在過去的12個月中，有95%的新加坡購物者購買了自有品牌。
Moreover, 33% are buying more house brand products today, compared to 27% in 2021.
此外，33%的人今天購買更多的自有品牌產品，而2021年爲27%。
For those who buy house brands, 49% purchase paper products most frequently, followed by 40% who buy household items.
對於購買自有品牌的人來說，49%的人最常購買紙製品，40%的人購買家居用品。
The primary reason why Singaporeans choose house brands is their lower cost compared to name brands (63%). Others (48%) find them good value for money.
新加坡人選擇自有品牌的主要原因是與名牌相比更便宜（63%）。其他人（48%）認爲他們物有所值。
Singaporeans are also visiting more than one grocery store (75%) to look for products that offer them the best prices.
新加坡人爲了尋找價格最優的產品而光顧了超過一家雜貨店（75%）。
Singaporean consumers visited an average of 2.9 stores in four weeks, compared to 2.7 stores in 2022.
新加坡消費者平均每四周拜訪2.9家商店，而2022年是2.7家商店。
Some shoppers have broadened their purchasing habits beyond groceries, using an average of 5.1 different channels—including e-commerce and in-store options—over four weeks. This represents a 42% increase from 2019, when the average was 3.6 channels.
消費者在超過四周的時間裏，除了購買食品雜貨外，他們的購物習慣還廣泛涉及到了平均5.1個不同的渠道，包括電子商務和實體店選項。這比2019年增加了42％，當時的平均數爲3.6個渠道。
Online channels are the preferred retail choice in Asia, with 66% of respondents making online purchases over four weeks, followed by hypermarkets (24%) and convenience stores (6%).
在線渠道是亞洲首選的零售選擇，在超過四周的時間裏有66％的受訪者進行了在線購買，其次是大型超市（24％）和便利店（6％） 。