日本経済は、新型コロナウイルス感染症の5類感染症への移行後、社会経済活動の正常化が進み、個人消費の持ち直しやインバウンド需要の回復が見られるなど緩やかな景気回復が継続した。しかし、世界的な物価上昇や金融市場の変動、長期化するウクライナ情勢、中東情勢の緊迫化など世界経済の不確実性の高まりを受け、依然として先行き不透明な状況が続いている。一方、同社が関連するEC市場は拡大傾向を続け、引き続き商取引の電子化が進展した。このような環境下、同社はイベントへの参加などマーケティング活動に注力するとともに、CX改善の重要性やリテールメディアの成長性についてメディアなどで発信を続け、同社製品・サービスの認知度向上を図った。Performance trend of Cygnia <6031>
1. Performance Trend in Fiscal Year Ending June 2024.
In the fiscal year ending June 2024, the performance was as follows: revenue of 1,739 million yen (28.6% decrease compared to the previous year), operating profit of 498 million yen (30.9% increase), ordinary profit of 484 million yen (28.8% increase), and net income attributable to parent company shareholders of 312 million yen (19.9% increase). Compared to the initial forecast: while revenue fell short by 60 million yen, operating profit exceeded by 28 million yen, ordinary profit exceeded by 29 million yen, and net income attributable to parent company shareholders exceeded by 42 million yen. As part of a structural reform, the net advertising service was sold to Genie <6562> on July 1, 2023, resulting in a decrease in revenue. However, excluding this, the actual revenue increased steadily by 13.9% compared to the previous year. Furthermore, the sale of the net advertising service resulted in a special loss of 13 million yen.
The Japanese economy has continued to experience a gradual recovery, with the normalization of social and economic activities after transitioning to the fifth level of COVID-19 infection. There has been a rebound in personal consumption and recovery in inbound demand. However, uncertainties in the global economy, such as worldwide inflation, fluctuations in financial markets, the prolonged Ukraine situation, and the escalating situation in the Middle East, have led to an ongoing uncertain outlook. On the other hand, the EC market associated with the company continues to expand, and the digitization of commercial transactions has progressed. In this environment, the company has focused on marketing activities such as participating in events, while continuing to communicate the importance of CX improvement and the growth potential of retail media through media outlets to enhance awareness of its products and services.
As a result, although there was a decrease in revenue, companies that have been advancing cookie regulations and responding to retail media have increased, resulting in a strong performance for the ZETA CX Series. In terms of profitability, the improvement in gross profit margin due to the results of the ongoing structural reform has been achieved. Furthermore, although upfront expenses for growth were incurred, actual selling and administrative expenses decreased, resulting in a significant increase in operating profit. In comparison to the initial forecast, while the MEO※ service reached a plateau and Yext, which conducts procurement and sales, stunk, revenue fell short. However, by accelerating the concentration of management resources in ZETA, the business environment centered around CX improvement services was established, and the demand for the company's CX improvement services exceeded expectations, resulting in an overachievement in operating profit.
※ MEO (Map Engine Optimization): A measure aimed at ranking high in map searches.
(Author: FISCO guest analyst Nobumitsu Miyata)
