Number 24-024
August 30, 2024
ANA Group will start the "Adore Japan Project" as an initiative for regional revitalization.
We will rediscover and share the attractions of various regions in Japan together with adoring individuals.
~ We will rediscover and share the attractions of various regions in Japan together with adoring individuals ~
- - From September 1st, the ANA Group, NKB Corporation, and Let's Enjoy Tokyo Co., Ltd. will start the "Adore Japan Project" to promote the allure of Japan nationwide.
- Through various platforms of ANA Group, "Devoted Community" members will disseminate diverse information and contribute to regional revitalization.
All Nippon Airways Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Shinichiro Inoue, hereinafter referred to as ANA), ANA Akindo Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Yuzo Hara), ANA X Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Maya Kanda), three companies of the ANA Group, are collaborating with NKB Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Takayuki Toyotani, hereinafter referred to as NKB), and Let's Enjoy Tokyo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Shunsuke Yamaguchi, hereinafter referred to as Let's Enjoy Tokyo) to deeply explore, rediscover, and share themes and spots across Japan with love, thereby contributing to increased awareness and revitalization of the regional economy.
- Overview of the project
Knowledgeable "Devoted Community" members will delve into regional resources, develop them from a unique "devoted perspective", and create initiatives that make people want to visit that region.
The first initiative of the "Devoted Japan Project" will start a new series in ANA's in-flight magazine "Wings of the Kingdom" from September 2024, focusing on "National Route 16" from a devoted perspective and featuring it.
In the future, ANA Group will continue to rediscover hidden gems across Japan with "Devoted Community" members through the "Devoted Japan Project" and strive to expand the population of those interested and engaged in the regions by maximizing the use of various contents. Please look forward to the expansion of the "Devoted Japan Project".
What is NKB Corporation?
Established in 1948, NKB Corporation creates new community spaces through transportation advertising, food-related businesses, space planning, public art, and web businesses. In the web business, we operate the restaurant search site "Gurunavi", "Let's Enjoy Tokyo" where we provide information on outings in the Tokyo metropolitan area, and the operated "LIVE JAPAN" which provides outing information for foreign visitors to Japan.
What is Let's Enjoy Tokyo Corporation?
With the concept of "Making Tokyo more enjoyable and convenient!", we operate "Let's Enjoy Tokyo", the number one outing site in Tokyo that introduces various outing information. In 2019, we split off from Gurunavi Corporation and became a subsidiary of NKB Corporation.
Who are the members of the "Devoted Community"?
The members of the "Devoted Community" are around 200 people from various fields who continue to passionately provide information.
World of Onigiri (Yusuke Nakamura), Boundary Association (Masayoshi Kobayashi), Expressway Cafe Tokyo (Mirai Yamagata), Komondog Appreciation Society (Takako Minoshima), Fascinated by Watermarks (Katsuhiko Fujii), Slime Research Society (Norihisa Minagawa), Discovering Small History (Kei Ogikubo), Tokyo Seen from an Observatory (Hiro Kaneda), Tokyo Stair Walk (Hiroki Matsumoto), Tokyo Face Photo Expedition Team (Hiromichi Tomochika), Delicious Sichuan Cuisine in Tokyo (Masamichi Nakagawa), Tokyo Potesara Lovers (Yuta Suzuki), Dongtsuki Association Devoted Tokyo Branch (Yoshi Saito), Japan Mochi Mochi Association Tokyo Branch (Makoto Arata), Going Out with Stuffed Animals (Kana Kaneko), Manhole Cover Appreciation Society (Kohei Shirahama), Vibrant! Forests and Gardens (Yutaka Miura), Dreamy Buffet (Ryu To), Association for Loving Traditional Japanese Sweets (Reika Yasuhara), and others. *In alphabetical order
Above.
- Contact from the press:
ANA Holdings Inc.
Publicity and Corporate Brand Promotion Department
03-6735-1111
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