Rivian Launches Referral Program To Reward Customers Who Refer Other Buyers, Similar To Tesla's Scheme
Rivian Launches Referral Program To Reward Customers Who Refer Other Buyers, Similar To Tesla's Scheme
California-based EV company Rivian Automotive (NASDAQ:RIVN) on Thursday introduced a new program aimed at rewarding U.S. customers who recommend others to buy their vehicles.
總部位於加利福尼亞的電動汽車公司Rivian Automotive（納斯達克代碼：RIVN）於週四推出了一個新計劃，旨在獎勵美國顧客推薦他人購買他們的汽車。
What Happened: Rivian announced the new 'Rewards' program on the social media platform X.
消息來源：Rivian在社交媒體平台X上宣佈了這個新的「獎勵」計劃。
Introducing: Rivian Rewards. We're so inspired by the enthusiasm, joy and adventurousness of our owner community, and now we have a new way to say thank you. When Rivian owners invite someone to join our community, both can reap the benefits! Learn more: pic.twitter.com/GCO2afWPxl
— Rivian (@Rivian) August 29, 2024
介紹：Rivian獎勵計劃。我們深受車主社區的熱情、喜悅和冒險精神的啓發，現在我們有一種新的方式來表達感謝之情。當Rivian車主邀請他人加入我們的社區時，雙方都能獲得好處！了解更多：pic.twitter.com/GCO2afWPxl
— Rivian (@Rivian) 2024年8月29日
Rivian owners can pass on their referral code to potential customers and reap awards when they take delivery of an eligible inventory R1 vehicle. Both the referrer as well as the new buyer will get 750 points (equivalent to $750) in addition to 6 months of charging at Rivian Adventure Network sites.
Rivian車主可以將其推薦碼傳給潛在顧客，在其交付符合條件的庫存R1車輛時獲得獎勵。推薦人和新買家都將獲得750積分（相當於750美元），並享受Rivian Adventure Network站點6個月的免費充電。
The points can be used to purchase either Rivian merchandise or another inventory Rivian vehicle within two years, after which they expire. However, they cannot be used for vehicle deposits, custom vehicle configurations, reservations, or vehicle purchases outside of Rivian's R1 Shop, the company said.
這些積分可以用於購買Rivian商品或兩年內購買其他庫存Rivian車輛，過期後將無法使用。公司表示，積分不能用於車輛訂金、自定義車輛配置、預訂或在Rivian的R1商店之外購買車輛。
Why It Matters: Rivian's new reward program bears resemblance to EV giant Tesla Inc.'s refer and earn program. Tesla scrapped their older referral program in April but launched a new one earlier this month aimed at rewarding customers for referring new customers.
爲什麼重要：Rivian的新獎勵計劃類似於電動汽車巨頭特斯拉公司的推薦和賺取計劃。特斯拉在四月廢除了他們的舊推薦計劃，但本月早些時候推出了一個新的計劃，旨在獎勵顧客推薦新顧客。
Rivian's rewards program is currently limited to U.S.-based Rivian owners. The company intends to launch it for Canadian owners in 2025.
Rivian的獎勵計劃目前僅限於美國的Rivian車主。該公司計劃於2025年在加拿大車主中推出該計劃。
Check out more of Benzinga's Future Of Mobility coverage by following this link.
通過以下鏈接查看更多財經新聞《Benzinga智庫：移動出行未來》
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Photo courtesy: Rivian
照片：Rivian