Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
HOHHOT, China, Aug. 30, 2024 /PRNewswire/ -- Yili has been recognized as the world's most valuable dairy brand for the fifth consecutive year, according to Brand Finance's 2024 rankings released on August 20.
中國呼和浩特，2024年8月30日 /PRNewswire/ — 根據Brand Finance於8月20日發佈的2024年排名，伊利連續第五年被公認爲全球最有價值的乳製品品牌。
Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
Brand Finance確認伊利連續第五年被評爲全球最有價值乳品品牌
The rankings are based on a comprehensive evaluation of corporate financials, customer sentiment, and future prospects. Widely recognized for objectivity and professionalism, Brand Finance's rankings are a global benchmark for brand valuation. Yili has held the top spot on Brand Finance's list of the world's top 10 most valuable dairy brands since 2019. Its robust financial performance and commitment to innovation and sustainability have been key factors in its continued dominance. Yili has once again secured its top position in the 2024 rankings.
該排名基於對企業財務、客戶情緒和未來前景的綜合評估。Brand Finance的排名因其客觀性和專業性而廣受認可，是品牌估值的全球基準。自2019年以來，伊利在Brand Finance的全球十大最有價值乳製品品牌名單中一直位居榜首。其強勁的財務業績以及對創新和可持續發展的承諾是其持續佔據主導地位的關鍵因素。伊利再次在2024年的排名中名列前茅。
As we all know, commercial success is the cornerstone of building a strong corporate brand. In today's rapidly changing global landscape, Yili has maintained its position as a market leader and achieve consistent growth in total revenue for 31 consecutive years by leveraging its competitive advantages across the entire value chain. According to its latest financial report, Yili set a new record in 2023 with a total revenue of 126.179 billion yuan. International expansion is rapidly becoming a key driver of Yili's growth, with overseas revenue increasing by 10.08% year-over-year in 2023.
衆所周知，商業成功是建立強大企業品牌的基石。在當今瞬息萬變的全球格局中，伊利通過利用其在整個價值鏈中的競爭優勢，保持了其市場領導者的地位，並連續31年實現總收入的持續增長。根據其最新的財務報告，伊利在2023年創下了新紀錄，總收入爲1261.79元人民幣。國際擴張正迅速成爲伊利增長的關鍵驅動力，2023年海外收入同比增長10.08％。
Leveraging its cutting-edge technology and industry-leading innovation capabilities, Yili continues to introduce groundbreaking products that cater to consumers' growing demand for high-quality, nutritious, and functional foods. Recent examples include AMBPOMIAL Active Probiotic Yogurt, Satine Active Lactoferrin Organic Pure Milk, SHUHUA AnTangJian Sugar Control Lactose-Free Milk, XinHuo and QingMu flavored dietary formula milk powder, Jinlingguan New Generation Infant Formula Milk Powder, Xujinhuan Low GI Ice Cream, and Ausnutria Dairy's nutritional and health products. These innovative offerings have been popular with consumers.
利用其尖端技術和行業領先的創新能力，伊利繼續推出開創性的產品，以滿足消費者對高質量、營養和功能性食品不斷增長的需求。最近的例子包括AMBPOMIAL活性益生菌酸奶、Satine活性乳鐵蛋白有機純牛奶、舒華安唐健控糖無乳糖牛奶、新活和青木風味膳食配方奶粉、金陵關新一代嬰兒配方奶粉、徐金環低GI冰淇淋以及澳優乳業的營養和健康產品。這些創新產品深受消費者的歡迎。
Yili is accelerating the digitalization of its entire supply chain. At partner ranches, the Yili Smart Ranch big data platform provides real-time data on productivity, activity levels, and sleep patterns of cows. Production facilities are equipped with state-of-the-art automation systems, including robots, driverless vehicles, and robotic arms, enabling fully automated operations from raw milk to warehousing of finished products. In the consumer market, digitalization is guiding product distribution and marketing strategies, enhancing the overall customer experience. Through years of innovation, Yili has evolved from a traditional manufacturer into a leader in smart manufacturing, with digitalization continuously boosting its brand vitality.
伊利正在加速其整個供應鏈的數字化。在合作伙伴牧場，伊利智能牧場大數據平台提供有關奶牛生產力、活動水平和睡眠模式的實時數據。生產設施配備了最先進的自動化系統，包括機器人、無人駕駛車輛和機械臂，可實現從生牛奶到成品倉儲的全自動化操作。在消費市場，數字化正在指導產品分銷和營銷策略，增強整體客戶體驗。通過多年的創新，伊利已從傳統制造商發展成爲智能製造領域的領導者，數字化不斷增強其品牌活力。
As noted in the Brand Finance report, Yili's robust financial performance and its dual-engine strategy of innovation and digitization have ensured the continued growth of its brand value.
正如品牌金融報告中指出的那樣，伊利強勁的財務業績及其創新和數字化的雙引擎戰略確保了其品牌價值的持續增長。