“产品当然重要，流量是密码。比如极越CEO夏一平发布会上一流泪，流量和关注度就来了，这就是钥匙。”他说。During the 2024 Chengdu Auto Show, held during the 2024 Automotive Pioneer Summit, NIO Assistant Vice President Ma Lin, and Jiyue COO Luo Gang, among other guests, expressed their views during the roundtable discussion.
Regarding the relationship between traffic and sales, Jiyue COO Luo Gang believes that traffic is part of marketing, but not the most important part. Jiyue is in the automotive industry, but the core is intelligence, with the concept of product and user-driven. Apart from houses, cars are almost the largest consumer goods, with a strong attribute of being driven by products. "Our traffic was very poor at the beginning because we were a new brand, but through user accumulation, sales have recently grown rapidly. Products still need differentiation."
NIO Assistant Vice President Ma Lin believes that traffic used to be scattered, but now all media is focused on a few platforms. Even good wine fears deep alleyways, and even the best products are difficult to be recognized by users without exposure. Traffic used to be a means, but now it has become the goal.
"Of course, products are important, and traffic is the key. For example, when Jiyue CEO Xia Yiping cried at a press conference, the traffic and attention came. That's the key," he said.
It is reported that during an interview after the recent Jiyue press conference, Jiyue CEO Xia Yiping shed tears on the spot. Xia Yiping said at the time, "At first, the sales were not good, and everyone was under a lot of pressure. We went through a lot of things, and it was actually quite difficult. The support of the shareholders has never been lost. Everyone believes that we can rise up. This is also a very crucial and powerful motivation. It's actually quite difficult to break through, as everyone knows. Many people think that Huawei sells better than you, and Xiaomi sells better than you. I think the underlying logic is fine, the product power is fine, our intelligence is also leading in the industry, and we have two such strong shareholders behind us to support us. Why can't we sell well?"
