Apple Reportedly Plans To Switch To OLED For All IPhones Starting 2025, Not Just The Top-Tier Flagships
Apple Reportedly Plans To Switch To OLED For All IPhones Starting 2025, Not Just The Top-Tier Flagships
Apple Inc. (NASDAQ:AAPL) has reportedly decided to incorporate organic light-emitting diode or OLED displays in all iPhone models, including the lower-priced iPhone SE, from 2025.
据报道，苹果公司(NASDAQ:AAPL)已决定从2025年开始在所有iPhone机型中采用有机发光二极管(OLED)显示屏，包括价格相对较低的iPhone SE。
What Happened: This change will replace the current liquid crystal displays (LCDs) used in these devices, excluding Japanese panel suppliers, Japan Display Inc., and Sharp Corp., from Apple's handset business, reported Nikkei Asia.
据日本亚洲新闻报道，这一改变将取代目前在这些设备中使用的液晶显示屏(LCD)，排除了日本面板供应商japan display(adr)和夏普(adr)。
These firms, which once held a combined 70% share in iPhone displays, have recently been supplying LCDs only for the iPhone SE.
这些公司曾经在iPhone显示屏领域占据70%的市场份额，但最近只为iPhone SE提供LCD显示屏。
Apple has begun placing orders for OLED displays for the upcoming iPhone SE with China's BOE Technology Group and South Korea's LG Display Co. (NYSE:LPL), the report noted, citing unnamed sources.
据报道，苹果已开始向中国的京东方b科技集团和韩国的lg display(adr)订购OLED显示屏，用于即将推出的iPhone SE。消息称，这两家公司为下一代iPhone SE提供OLED显示屏的消息来自未透露姓名的消息人士。
This signifies the end of LCDs in iPhones, with all models, including the SE, standard, and premium Pro models, all of which will sport an OLED display starting next year.
这标志着LCD在iPhone上的终结，从明年开始，所有型号，包括SE、标准型和高端Pro型，都将采用OLED显示屏。
South Korean and Chinese companies are the dominant makers of OLEDs, with Samsung Electronics holding about half of the iPhone OLED display market, LG Display with about 30%, and BOE around 20%.
韩国和中国公司是OLED主要制造商，三星电子占据了iPhone OLED显示屏市场的大约一半份额，LG Display占约30%，京东方占约20%。
Neither Japan Display nor Sharp mass produces OLED displays for smartphones, and their supply of LCDs for iPhones is expected to end with the discontinuation of old SE models, the report stated.
据报导，日本display(adr)和夏普(adr)并不大规模生产智能手机用的OLED显示屏，预计随着旧的iPhone SE型号停产，它们提供给iPhone的LCD也将结束。
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Why It Matters: This move by Apple comes just days before the company's annual iPhone launch event, named "Glowtime," scheduled for Sept. 9, 2024, where it plans to showcase a variety of new products, including the highly-anticipated iPhone 16 series.
这一举动标志着苹果在2024年9月9日举办的年度iPhone发布会“Glowtime”前几天进行了调整，计划展示各种新产品，包括备受期待的iPhone 16系列。
The shift to OLED displays could be seen as a response to increasing competition in the smartphone market, particularly from Chinese tech heavyweight Huawei, which scheduled a product launch event on the same day as Apple's iPhone 16 lineup reveal.
转向oled显示屏可能被视为对智能手机市场竞争不断加剧的回应，特别是来自中国科技巨头华为，在同一天安排了产品发布会，与苹果iPhone 16系列发布同时进行。
Previously it was reported that in the first three months of 2024, Apple's flagship product's sales dropped by 16%.
此前有报道称，在2024年前三个月，苹果旗舰产品的销售下降了16%。
However, Deepwater Asset Management's Gene Munster has predicted that iPhone sales could increase by up to 15% next year, surpassing Wall Street's 7% expectation. He expects the iPhone 16 to prompt 10% of users who planned to upgrade in 2026 to do so sooner.
然而，深水资产管理的Gene Munster预测，iPhone销量明年可能增长高达15%，超过华尔街7%的预期。他预计iPhone 16可能会促使原定2026年升级的10%用户提前升级。
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