从区域市场来看，韩系面板厂目前主要供货给Apple和三星，对其他品牌的出货量已逐年减少，仅供货少量的硬屏AMOLED面板。相比之下，中国面板厂的AMOLED面板出货量则逐年增长，其中，京东方(000725.SZ)(BOE)已跃升为中国AMOLED手机面板主要供货商，预计今年的出货量约为1.3亿片。京东方除了与本土手机品牌密切合作，还逐年增加对Apple的出货量，并预计在2024年通过iPhone 16系列新机型的验证，按计划进行大规模出货。这一里程碑标志着京东方经过数年追赶后，其产品和技术已逐渐获得国际一线品牌Apple的认可，未来在Apple旗下相关产品的能见度将有机会持续扩大。According to the latest statistics from TrendForce, the estimated shipment volume of AMOLED smartphone panels in 2024 is expected to exceed 0.84 billion pieces, an increase of nearly 25% compared to 2023.
According to information from the Intelligence Finance app, based on the latest statistics from TrendForce, the estimated shipment volume of AMOLED smartphone panels in 2024 is expected to exceed 0.84 billion pieces, an increase of nearly 25% compared to 2023. Due to the gradual increase in the usage ratio of AMOLED smartphone panels by major smartphone brands, it is expected to further drive the shipment volume in 2025 to exceed 0.87 billion pieces, with a year-on-year growth of 3.2%.
In the past, Korean panel factories have been the main suppliers of AMOLED panels, but in recent years, Chinese panel factories have been actively expanding the production capacity of flexible AMOLED panels to meet the rapidly growing market demand. At the same time, Chinese panel factories have closely cooperated with smartphone brands, significantly increasing the penetration rate of AMOLED panels in the smartphone market, rising from 51% in 2023 to 56.9% in 2024. TrendForce stated that the penetration rate of AMOLED panels will increase by 2% to 3% each year, and is expected to reach 68% by 2028, indicating that AMOLED panels have become the mainstream display technology in the smartphone market.
In terms of regional markets, Korean panel factories currently mainly supply to Apple and Samsung, with decreasing shipment volumes to other brands, providing only a small amount of rigid AMOLED panels. In contrast, the shipment volume of AMOLED panels from Chinese panel factories has been increasing year by year. Among them, BOE (000725.SZ) has risen to become a major supplier of Chinese AMOLED smartphone panels, with an estimated shipment volume of around 0.13 billion pieces this year. In addition to close cooperation with domestic smartphone brands, BOE has been increasing its shipments to Apple year by year, and is expected to undergo large-scale shipments in 2024 through the validation of the iPhone 16 series new models as planned. This milestone marks that after several years of catching up, BOE's products and technology have gradually gained recognition from the international top brand Apple, and there will be opportunities to expand the visibility in Apple's related products in the future.
TrendForce pointed out that other AMOLED smartphone panel manufacturers are also growing rapidly. Driven by the strong sales of new Huawei models in 2024, it is estimated that Visionox (002387.SZ) will ship out 80 million pieces. In addition, Tianma and China Star Optoelectronics Technology (CSOT) have also started to significantly increase the shipment of AMOLED smartphone panels this year, with the potential to surpass previous records.
In terms of market share, it is estimated that in 2024, the shipment volume of AMOLED smartphone panels from Chinese panel factories will account for 47.9% of the global AMOLED panel market. By 2025, the overall shipment volume of Chinese panel factories is expected to exceed that of Korean factories, with a projected global market share reaching 50.2%.
