Faraday Future Intelligent Electric Inc. (NASDAQ:FFIE) shares are skyrocketing possibly because of the start of an Innovative Co-Creation Campaign. Here's what you need to know.

What Happened: Early Tuesday, Faraday Future Intelligent Electric announced the launch of a co-creation campaign titled "Your Vision, Our Drive: Co-Creating the Future of Affordable AI EVs." This campaign, which begins today, is a key component of FF's Second Brand Strategy and Global Automotive Industry Bridge Launch Event.

The initiative offers FF users, investors and automotive enthusiasts an opportunity to participate directly in the strategic decision-making process for its second brand and products. Through engaging in co-creation activities, including online voting, participants will help select the most suitable "User-Focused AI Car" for the U.S. market. On September 19, the company will unveil the results at the launch event. Campaign participants can join discussions and co-create FF's second-brand products.

"We believe that peoples' voices are crucial here at FF," said Matthias Aydt, Global CEO of FF. "This co-creation campaign allows direct participation in the design and development of FF's potential second brand and products. This is not just a product strategy launch but an innovative partnership that highlights our co-creation model."

Price Action: According to Benzinga Pro, FFIE's stock price was up by 50.4% to $5.141 at the time of writing.

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Photo courtesy: Faraday Future.