Author | Huang Yu Editor | Liu Baodan Last year, thanks to the success of the "Speeding" on iQiyi, the company has had a difficult time recently. On the one hand, the explosively popular TV series is on hiatus, and on the other hand, the derivative concert of the variety show "Plant Some Goodness" has been criticized for "free offline but paid online." According to Wall Street News, the second Wheat Field Music Festival, produced by iQiyi's reality show "Plant Some Goodness," was held on June 6th. Some viewers had previously received free offline tickets through official activities, while online viewers, even iQiyi members, had to pay RMB 12 for viewing, and the viewing period was valid until June 14th. This differentiated pricing model has caused dissatisfaction among many viewers, who question that iQiyi's move is "cutting corners." In response, iQiyi's customer service said, "You can buy tickets to watch the concert live according to your own needs, and the edited content of the concert will be launched on the main platform in the future." In fact, this is not the first time that long video platforms represented by iQiyi have been accused of "cutting corners." In recent years, membership grading systems, early access, and inventory restrictions have often caused user backlash, in addition to paying extra for derivative programs. The differential pricing model reflects the growth anxiety faced by long-form video platforms such as "i优腾."

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Under the industry consensus of "no going global, no staying in the game", Tencent Cloud will not be absent from this going global feast.

Tencent Cloud has now made going global one of its most important strategies. At the recent 2024 Tencent Global Digital Ecosystem Conference, Tencent specially launched the "Enterprise Going Global Summit", which was presided over by Tao Sang, the helm of Tencent Cloud, and for the first time revealed the panoramic view of going global covering seven major scenarios.

Specifically, Tencent Cloud's panoramic view of digital solutions for enterprise going global includes technologies and product capabilities such as cloud native, audio and video, edge acceleration, big data and databases, security and compliance, etc., covering seven major industries: gaming, social entertainment, cross-border e-commerce, consumer electronics, fintech, online education, and automotive travel.

With the new wave of Chinese companies going global, Tencent Cloud's international business has maintained double-digit high-speed growth for the past three years. It has now served more than 10,000 overseas customers, covering more than 80 countries and regions, and is becoming a new growth engine for Tencent Cloud.

Looking at different industries, Tencent Cloud's cross-industry going global business has grown by more than 70%, and industries such as intelligent manufacturing and new energy vehicles are also growing rapidly.

Tang Daosheng said that in the face of new global market opportunities, many keen-scented enterprises have already begun to take action. With the development of China's manufacturing industry and the upgrading of the industry chain, enterprises are shifting from the previous 'commodity export' to mastering the 'brand export' of sales and service; not only 'Made in China' going global, but also 'Designed in China' and 'Developed in China' going global.

In this context, the model of Chinese enterprises going global has undergone a transformation. Tang Daosheng pointed out that this is mainly reflected in the evolution from 'product export' to 'platform export', the migration of supply chains and business models overseas, which requires consideration of the integration of systems, products, data, and services, in order to achieve 'global management' with a high demand for digital infrastructure and management capabilities.

This kind of 'going global' also tests the comprehensive capabilities of the enterprise, as they face a series of issues such as how to rapidly implement business, how to overcome local policy requirements, and data compliance.

In the process of helping enterprises to go global in recent years, Tencent Cloud has done a lot of work and gained some experience.

Tang Daosheng stated that when enterprises go global, they not only have to face cultural differences, but also the differences in digital infrastructure levels, such as unstable networks, limited bandwidth, and diverse user devices. In the past, enterprises usually had to build a complete set of IT infrastructure locally, but with long cycles and high costs.

Based on this, cloud service providers offer efficient and stable cloud infrastructure, providing a more cost-effective solution for enterprises going global.

Since 2016, Tencent Cloud has been making efforts in the overseas market, and has now built a global cloud infrastructure, operating in 58 availability zones in 21 geographical regions around the world, with 3200+ acceleration nodes, covering more than 30 business sectors including finance, internet, media, gaming, and e-commerce.

According to the introduction, Tencent Cloud helped GAC Aion to rapidly deploy digital infrastructure for the Southeast Asian region, successfully replicating the 'Intelligent Networked Vehicle Cloud Platform' and completing the mass production landing of the vehicle networking in the Thai market within 3 months.

In addition to cloud infrastructure, Tang Daosheng also proposed to create a new situation for enterprises to go abroad with differentiated product advantages and unique service experience.

He gave an example of Midea Group, saying that Midea Group hopes to bring its 'China efficiency' of 'on-site after-sales within 48 hours' to overseas markets, forming differentiated competitive advantages with Japanese and Korean brands. Therefore, Tencent Meeting uses a meeting number to help Midea achieve seamless collaboration and communication among 0.19 million employees and about 200 subsidiaries, making the efficient after-sales model successfully implemented overseas.

According to reports, with the increasing demand for cross-border collaboration, Tencent Meeting, as the star product of Tencent Cloud, has seen an increase of nearly 50% in the number of overseas meetings since the beginning of the year.

In addition, Tencent Cloud also has advantages such as audio and video, edge security acceleration platform EdgeOne, mini programs, digital people, AI, etc., which are widely used in overseas markets.

Finally, for enterprises going abroad, security is the cornerstone of development and growth.

Tang Daosheng pointed out that when enterprises go abroad, they need to face diversified compliance and regulatory requirements, as well as global security challenges. For example, if a game wants to be released globally, it not only needs to comply with policies, regulations, religious and cultural customs of different countries and regions in terms of content, but also needs to constantly respond to challenges from global gray and black industries during operation.

Therefore, helping enterprises solve compliance problems when going abroad is also a key focus of Tencent Cloud services. It is reported that Tencent Cloud has more than 400 professional certifications and more than 20 compliance qualifications internationally in the field of overseas compliance.

While enhancing its own product and service capabilities, similar to the domestic market, Tencent Cloud also attaches great importance to the construction of channel ecology when expanding overseas markets.

Tencent Cloud has established local business expansion teams in various major regions overseas; on the other hand, it is also recruiting local partners. In the whole year of 2023, Tencent Cloud's overseas partner-driven revenue increased by 69% year-on-year.

Li Qiang, Vice President of Tencent Group and President of Enterprise Business, revealed that in terms of scale, the proportion of overseas local partners is currently higher, but we also see more and more domestic partners willing to go abroad.

In short, the experience accumulated by Tencent Cloud in China is being rapidly replicated overseas, helping more enterprises to go global while putting Chinese software on the world stage.