Sina Technology News, on the afternoon of September 9, recently, two top anchors, Simba and Little Yang Ge, sparked controversy when selling the same brand of hairy crabs at different prices. According to Simba's previous live broadcast, he revealed that the price of "Mrs. Crab" brand hairy crabs that he sold was much lower than that of Little Yang Ge's team, and accused Little Yang Ge's team of making a profit of 100 yuan per order on the same brand of hairy crabs. He also criticized Three Sheep for deficiencies in quality testing, after-sales service, and compensation attitude.
Later, after the dispute with Simba, Little Yang Ge responded in his first live broadcast, saying, "I don't think it's necessary to argue. Enterprises cannot be built by arguing." However, shortly after, Little Yang Ge was embroiled in controversy over the fake sliced beef sold by "Xianduoyu" and experienced a large-scale loss of followers.
Sina Technology learned through the Feigua platform that in the past 30 days, the "Crazy Little Yang Ge" account on Douyin lost 1.177 million followers, with an average daily loss of 39,000. Among them, the live broadcast gained 567,000 followers, accounting for -48.19% of the total fan increase. In addition, the Bilibili (B站) "Crazy Little Yang Ge" account lost approximately 55,000 followers in the past 30 days, with a current fan base of 4.762 million.
According to data from Xinkuai, the "Crazy Little Yang Ge" account on Kwai lost approximately 3.479 million followers in the past 30 days and 899,000 followers in the past 7 days. Currently, his Kwai account has 57.683 million followers. The accumulative loss of followers on Douyin and Kwai in the past 30 days exceeded 1.52 million.
Regarding the incident of being fined for selling fake sliced beef and the large-scale loss of followers, Sina Technology made inquiries to Three Sheep, but as of the deadline for publication, the company has not responded.
