据悉，在淘宝XR业务团队的前期调研中，发现汽车、家具、家电等大件商品在电商购物场景中展示时，存在不少痛点，比如商品太大太重体验成本高、无法轻松搭配、功能细节无法直观展示等等。On September 10th, Taobao Vision Pro version was updated to version 3.0, with major updates such as in-app message push, and the release of products such as the Xiaomi SU7 virtual test drive and COLMO smart home.
Currently, when users log in to Taobao Vision Pro version and enter the Xiaomi SU7 virtual test drive homepage, they can immerse themselves in the unique design and highlight features of the Xiaomi SU7 and experience a virtual test drive.
The person in charge of Xiaomi Autos stated that Taobao Vision allows consumers to experience the Xiaomi SU7 in an ultra-cool way, and the two sides will explore virtual test drive technology together to create a future-oriented car shopping experience.
It is reported that in the preliminary research conducted by the Taobao XR business team, it was found that there are many pain points when showcasing large items such as autos, furniture, and home appliances in e-commerce shopping scenarios, such as high experience costs due to the large and heavy nature of the products, difficulty in easy matching, and inability to intuitively display functional details, etc.
By utilizing spatial computing, 3D models, and technologies such as spatial video, Taobao Vision Pro version brings users an unprecedented spatial shopping experience. The launch of the virtual test drive product is also a completely new attempt at online shopping for large items, reducing the experience costs for consumers and brand merchants, while providing a realistic experience as if they were on site at the actual car.
